| 标题 | Girl |
| 广告公司 | MullenLowe SSP3 Colombia |
| 广告战役 | Girl |
| 广告主 | Unilever |
| 品牌 | Axe Unlimited |
| Posted | 6月 2005 |
| 产品 | Deodorant |
| 行业领域 | 体香剂 |
| 哲学 | Every man dreams of being able to take off the clothes of a "Top Model" and AXE allowed it. In the magazine cover, there's a small edge at the end of the dress that says: "Lift Here". When you lift the dress, you'll discove a naked woman. Behind her dress it says: "Taking off her dress without her getting mad at you. Thats the AXE Effect" |
| 问题 | To get a "Playful Public Fantasy" in a magazine showing the AXE Effect. |
| 结果 | Subject of the day in several radio programs. The most recalled cover in the history of the SoHo Magazine. Millions of Colombia Pesos in "free publicity". |
| 媒体类别 | 媒介购买与计划 |
| 市场 | 哥伦比亚 |
| 文案 | Juan Carlos González |
| 美术指导 | Margarita Olivar |
| 客户主管 | Ana Maria Arciniegas |
More Work
SEE ALLRape
- 品牌:
- UNHCR
- 广告公司:
- Saatchi & Saatchi Colombia
Murder
- 品牌:
- UNHCR
- 广告公司:
- Saatchi & Saatchi Colombia