标题 | SBERBANK STREETS |
Brief | Street performers are finding that fewer people carry coins these days. But that’s no excuse! Sberbank used the trend to show how easy it is to transfer small amounts of cash with your mobile phone. The performers themselves became part of the campaign, displaying cards that encouraged passers by to test the system – and send them some cash. |
广告公司 | Good LLC |
广告战役 | Sberbank streets |
广告主 | Sberbank |
品牌 | Sberbank |
Posted | 11月 2016 |
行业领域 | 银行、金融、法律和保险 |
剧情简介 | The idea is to disrupt the industry of buskers and street vendors. Give them service that is good for them and get free communication in return. Simple cardboard signs become powerful media. |
媒体类别 | 户外广告 |
创意总监 | Grisha Sorokin |
美术指导 | Olga Midlenko |
摄影师 | Igor Klepnev |
制作公司 | HYPE Production |
导演 | Camille Herren |
制作公司制片 | Maksim Pakhomov |
广告公司制片 | Gleb Glonti |
插图画家 | Alexey Hattomonkey |
制作公司制片 | Alevtina Kirsanova |
制作公司制片 | Alexander Serechenko |
客户总监 | Sergey Razinkin |
后期制作 | Anna Vinnik |