标题 | Tables You Need To Hear |
广告公司 | Ogilvy UK |
广告战役 | Tables You Need To Hear |
广告主 | Philips |
品牌 | Philips |
首次发布日期 | 2013 |
行业领域 | 家用电器和视听产品 |
广告口号 | You need to hear this table! |
哲学 | “Tables You Need To Hear” one of many unique ways to come to ultimately get young“obsessed with music” people, ages 18-24, to say to their friends “You need to hear this!” Launched this Spring in select pubs in the UK and Germany, Ogilvy London got incredibly educated on the art of designing tables – handcrafted—out of wood with illustrations carved into each table that were meaningful to the particular neighborhood pub the table was made for. What’s even more cool about these personalized tables is that the music was curated specifically for each table based on trending music in that neighborhood. The tie-in with Philips Sound is that to hear the tables, you need to plug in with a headset. Each pub had Philips headsets on-hand, of course. Listeners were encouraged to tweet and take photos of their experience and Philips headsets were given away. |
媒体类别 | Branded Content |
长度 | |
插图画家 | Ged Palmer |
Typographer | Alison Carmichael |
Typographer | Steve Bonner |
插图画家 | Mateusz Witczak |
制作公司 | Physical Pixels |
文案 | Chris Joakim |
美术指导 | Mike Donaghey |
Other | Mattijs Devroedt |
创意总监 | Gerry Human |
创意总监 | Ivan Pols |
客户企划 | Olivia Rzepczynski |
客户企划 | AJ Coyne |
项目经理 | Louisa Lewis |
项目经理 | Sasha Dunn |