| 标题 | Change The News |
| 广告公司 | Havas Lisbon |
| 广告战役 | THE DAY-AFTER-WOMEN'S-DAY NEWSPAPERS |
| 广告主 | Raparigas da Bola |
| 品牌 | Raparigas da Bola |
| Posted | 9月 2022 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | AR GUERRILLA FROM NGO RAPARIGAS DA BOLA PROVES THAT THERE IS NO LACK OF NEWS-WORTHY, FEMALE-ATHLETE STORIES. If the newspaper don´t give column space to women athletes, then they took it by force, or rather, by intelligence. The group Raparigas da Bola (English translation: Ball Girls) released its latest guerrilla activation to try and reduce gender inequality in sports media coverage. In the week that marks International Women’s Day, the group highlighted the following message: what’s the point in celebrating the date if the front covers of sports newspapers are still predominantly covering only male athletes. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | Garage Films |
| 创意总监 | Ana Torres |
| 创意总监 | José Vieira |
| 文案 | Bernardo Tavares |
| 美术指导 | Sávio Hatherly |
| 设计师 | Tito Gouveia |
| 后期制作 | Glimpse |
| 音效 | Estúdio Casa Da Árvore |
| Development | Studio Akt Creative |
| 执行创意总监 | Paulo Pinto |
| Content | Claudia Lopez |
| Content | Cláudia Martins |
| Account Management | André Palma |
| 客户总监 | Sergio Resende |
| Developer | Leo Gomez |
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