Jan Lorenz
Freelance Creative at Jan Lorenz
Berlin, 德国
标题Insomnia – Sleepless nights for autocrats, brought to you by DW
BriefDo you know what keeps autocrats up at night? We know: Free speech and unbiased journalism.
广告战役 Insomnia – Sleepless nights for autocrats, brought to you by DW
广告主 DW Deutsche Welle
品牌 Deutsche Welle
首次发布日期 2020 / 9
行业领域 电视、广播节目与电视台、电台
广告口号 Dedicated to unbiased journalism worldwide
剧情简介 With a new short film, Germany’s international broadcaster Deutsche Welle highlights what keeps autocrats up at night: a free and independent press. For more than 50 years, DW has supported unbiased information and democratic values in over 180 countries worldwide. A working, independent press plays a major role in countries where people and the press are silenced or censored. DW hopes that its new short film and the accompanying campaign will draw attention to this issue and its consequences. DW strives to cover the complex issues surrounding free speech and media freedom by shedding light on crises, victims of human rights violations and initiatives striving to improve the current situation and fosters a greater debate on these issues.
哲学 What keeps autocrats up at night? The short film is about a dictator who cannot sleep because he is afraid of what DW's reporting will expose.
问题 Our mission is to report independently and impartially and to inform people around the world - especially in regions where access to news is limited," said DW Director General Peter Limbourg. The video was created to raise awareness of DW's commitment to Free Speech.
结果 The film has had 17 million views worldwide
媒体类别 电视
长度
市场 南非, 肯尼亚, 坦桑尼亚, 加纳, 尼日利亚, 美国, 阿富汗, 印度, 巴基斯坦
Soundtrack Kelvyn Hallifax
更多信息 https://freespeech.dw.com
Creative / Art Direction
美术指导
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Production (Agency)
音乐
项目经理
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品牌:
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广告公司:
BBDO Berlin

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