| 标题 | The First Ahhh! |
| 广告公司 | Le Pub |
| 广告战役 | The First Ahhh |
| 广告主 | Heineken |
| 品牌 | Heineken |
| 首次发布日期 | 2024 / 4 |
| 行业领域 | 啤酒，苹果酒 |
| 哲学 | There are few sensations in life that you can always rely on to provide gratification. The cold side of the pillow. The sun on your face. The first sip of a cold beer. That’s why Heineken® today launches its global integrated campaign ‘The First Ahhh!’ – capturing the iconic and refreshing ‘first sip’ feeling you get from a crisp, uniquely balanced Heineken®. In the fast pace of today, the brewer recognizes that the feeling of refreshment is more important than ever – and it is something Heineken® has delivered to the world with its unique recipe for more than 150 years. ‘The First Ahhh!’ ATL highlights the ‘first sip’ feeling you get from its perfectly balanced taste. Meanwhile, the wider global campaign showcases Heineken®’s five core brewing principles to consumers, which are the secret behind the beer’s reliable high-quality, perfectly balanced taste – no matter where you are in the world. |
| 媒体类别 | 电视 |
| 长度 | |
| Chief Executive Officer (CEO) | Bruno Bertelli |
| Global Chief Creative Officer | Bruno Bertelli |
| Global Chief Creative Officer | Cristiana Boccassini |
| 首席创意官 | Mihnea Gheorghiu |
| 联合创意总监 | Alessandro Agnellini |
| 联合创意总监 | Fernando Dominguez |
| 联合创意总监 | Livio Gerosa |
| 首席创意官 | Felipe Cury |
| 执行创意总监 | Greg Kickow |
| 创意总监 | Yan Prado |
| 创意总监 | Rodrigo Visconti |
| 创意总监 | Guy Lewis |
| Chief Strategy Officer | Sol Ghafoor |
| Group Strategy Director | James Moore |
| 战略企划 | Alex Moore |
| Data Strategist | Ilko Petkov |
| Head of Strategy | Silvia Paes |
| Group Account Director | Madalina Marica |
| 客户经理 | Tinatin Prangishvili |
| Client Services Director | Shirine Aoun |
| 客户经理 | Giulia Anselmi Aguilera |
| 客户经理 | Chiara Allievi |
| 制作公司 | Tempomedia Productions |
| 导演 | Alex Feil |
| 摄影指导 | Paul Guilhaume |
| 执行制片 | Vera Portz |
| 制片 | GUNNAR MEYER |
| 剪辑师 | Iain Whitewright |
| 剪辑师 | Fabrizio Squeo |
| Colorist | Julien Alary |
| 后期制作 | Prodigious Bangkok |
| 后期制作 | Gabha Studios |
| 音效 | DISC2DISC |
| 广告经理 | Nabil Nasser |
| 广告经理 | Daniela Iebba |
| 广告经理 | Alexander Drake |
| 广告经理 | Elena Marcos Izquierdo |
| 广告经理 | Rob van Griensven |
| 广告经理 | Valeria Lebedeva |
| 广告经理 | Bram Reukers |
| 广告经理 | Jonathan O’Lone |
| 广告经理 | Felipe Delgado |
| 广告经理 | Mark Van Iterson |
| 广告经理 | Caroline van Hoff |