标题 | Love |
广告公司 | St. Luke’s Communications |
广告战役 | On-this-day |
广告主 | Heathrow Airport |
品牌 | Heathrow Airport |
首次发布日期 | 2023 / 11 |
行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
广告口号 | Heathrow. The Best Memories Start Here |
剧情简介 | In the first ad, “Love”, a young couple is inspired to look forward to future holidays together after seeing another older couple at the airport. Both actor couples featured in this film are also couples in real-life, packing a genuinely authentic emotional punch. |
哲学 | Heathrow launches its festive campaign for 2023 bearing the seasonal message that the most special festive memories are those made with loved ones - and often when departing or arriving at the UK’s largest airport. The campaign looks to avoid the traditional Christmas cliches by focusing on intimate moments between travellers departing on their festive journeys and the memories they go on to make. The integrated campaign, created by St Luke’s, showcases the airport’s departure experience through three heart-warming, human stories, each focusing on a different group of travellers. The three films were shot on location in Terminal 5, which remained open during filming. Each film has a touching twist and ends with the tagline “Heathrow. The best memories start here”. The films were directed by Ed Morris through RiffRaff Films. The campaign will run for two months across TV, VOD, cinema, DOOH, OOH and social media in the UK, including OOH TV in Spitalfields Market and Lakeside Shopping Centre, from 6 November. The campaign aims to position Heathrow as the launchpad for extra special festive journeys for everyone - whoever you are and whatever you’re celebrating. It builds on last year’s Christmas spot, also by St Luke’s, where Heathrow encouraged travellers to “depart as you mean to go on”. |
媒体类别 | 电视 |
长度 | |
音频后期制作 | Jungle Studios |
广告经理 | Meenal Varsani |
广告经理 | Nicola Smith |
广告经理 | Nathan Charles |
广告经理 | Vicki Lewis |
Joint Chief Creative Officer | Rich Denney |
创意团队 | Phillip Meyler |
创意团队 | Darren Keff |
广告公司制片 | Chloe London |
Chief Strategy Officer | Dan Hulse |
Strategy Director | Elly Fenlon |
Business Director | Leanne Silman |
客户总监 | Charlotte Crawley |
客户主管 | Suzanne Stewart |
Creative Producer | Christine Sibthorp |
Head of Design | Pete Mould |
Studio Manager | Anna Leapman |
制作公司 | Riff Raff Films |
导演 | Ed Morris |
摄影指导 | Ivan Bird |
执行制片 | Tracey Cooper |
制片 | Swifty Hanrahan |
制作经理 | Frank Hanrahan |
Production Assistant | Sarah Graley |
1st AD | Benji Edwards |
Make-Up Artist | Beverley Pond-Jones |
Costume | Lucy Hagan |
剪辑师 | Charlie Von Rotberg |
剪辑公司 | Stitch |
后期制作 | The Post Arm |
VFX Producer | Sarah Antrobus. |
Online Artist | Tony Lawrence |
Online Artist | Simon Hall |
Colorist | Seamus O’Kane |
音乐 | Soundtree Music |
Music Track | Pluck |
音频后期制作 | Ben Leeves |
摄影师 | Dan Gross |
Assistant Photographer | Stuart Harper |
Retoucher | Alex Murray |
Retoucher | Alan Murray |
Media planning/buying | Wavemaker UK |