| 标题 | Homeless Home Sale |
| 广告公司 | Accenture Song DK |
| 广告战役 | Homeless Home Sale |
| 广告主 | Ekstra Bladet |
| 品牌 | Ekstra Bladet Newspaper |
| 首次发布日期 | 2019 / 1 |
| 行业领域 | 报纸、杂志、书籍 |
| 剧情简介 | Homeless people in Denmark are no longer allowed to sleep in groups, or "camps". But since the law fails to define a camp, homeless people get arrested for sleeping outside together on pieces of cardboard. It is however completely legal to sleep outside if it's in front of store while waiting for a sale. So newspaper like Ekstra Bladet organised pop-up stores with sales for the homeless, communicating the stores' location through outdoor media. Homeless people who showed up were even given a line number. So they could sleep in perfect legality. |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| Creative Lead | Kenneth Kaadtmann |
| 文案 | Jakob Lykke |
| 美术指导 | Katrine Moss |
| 美术指导 | Karl Kristian Krarup Kjær |
| Developer | Rasmus Bidstrup |
| 客户经理 | Mette Pieper |
| 摄影师 | Judith Köthnig |
| 首席创意官 | Nicolai Stahl |
| 执行创意总监 | Simon Engstrøm |
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