| 标题 | Gun violence |
| 广告公司 | Energy BBDO |
| 广告战役 | New Recruits |
| 广告主 | Change the ref |
| 品牌 | Change the ref |
| 首次发布日期 | 2023 / 4 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | The activation, ‘New Recruits’ is Change the Refs latest effort to ignite a movement to ban ‘weapons of war’. The catalyst for this idea started with a tweet. When President Biden shared the statistic that over the last two decades, more school-aged children have died from guns than on-duty police officers and active-duty military combined, it shook us to our core. |
| 哲学 | The idea places children in the heart of a warzone, showcasing the shocking fact that if they were active-duty military, they might face a safer reality than the one America’s gun-centric culture has wrought at home. ‘New Recruits’ places children in the heart of a warzone, showcasing the shocking fact that if they were active-duty military, they might face a safer reality than the one America’s gun-centric culture has wrought at home. The event will take place at a ‘faux-recruitment’ centre. The key message is: “Send your children to war. It’s safer than sending them to school.” The idea is designed to come to life across a variety of channels, from OOH, to social, digital placements, radio and even in a physical location; a ‘faux-recruitment’ centre that we created in Montclair, NJ. The goal now is to raise awareness about the crushing reality our children face every day, amplify awareness for the Change the Ref organisation, and push for a ban on weapons of war. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Music / Sound Design | Human |
| 广告经理 | Patricia Oliver |
| 广告经理 | Manuel Oliver |
| 广告经理 | Anna Johnson |
| 首席创意官 | Luiz Sanches |
| 首席创意官 | Josh Gross |
| 创意总监 | Charles Foley |
| Creative Director, Copywriter | Gary du Toit |
| Copywriter / Art Director / Retoucher | Charles Foley |
| 美术指导 | Lance Vining |
| Head of Production | Alex Gianni |
| 广告公司制片 | Hayley Baldwin |
| Public Relations | Olivia Dames |
| Public Relations | Laurie Parish |
| Business Affairs Manager | Kathleen Bannon |
| 导演 | Flynn Drew |
| Studio Manager | Mitch Monzon |
| 执行制片 | Jeff Davis |
| 制片 | Serena Lignel |
| Business Manager | Peter Loftus |
More Work
SEE ALLNew Recruits
- 品牌:
- Change the ref
- 广告公司:
- Energy BBDO
Certified Care Raid
- 品牌:
- Raid
- 广告公司:
- Energy BBDO
Clear Gaze
- 品牌:
- TNT
- 广告公司:
- Grey New York