标题 | Mendeleev |
广告公司 | J. Walter Thompson Brazil |
广告战役 | Pilão Decaf |
广告主 | DE MASTERBLENDERS 1753 |
品牌 | Master Blenders |
Posted | 5月 2014 |
行业领域 | 咖啡,茶,巧克力饮料,早餐饮料 |
剧情简介 | We wanted to prove that decaf coffee could be a “work companion” just like regular coffee, even without its waking capacities. To do so, we tried to prove that great things could be achieved after some sleep, through the example of famous works, by notorious men, done after a good night of sleep. Things created in dreams, or inspirited by them. The idea that we came up with, was to animate the story of how Mendeleev discovered the Periodic Table by dreaming with it. The animation was drawn, frame by frame, by hand on the computer. Mixing some 3D composition for the scenarios. In the end, each frame were retouched by a Clean-up artist, by hand also. The texture treatment and mapping of the film was used to make reference to the ludic world of dreams, where thing don’t appear to be as “concrete”, as “real”, and also to the coffee world with it’s colors, textures and movement. |
媒体类别 | Web Film |
长度 | |
客户经理 | Stefano Paduan |
客户经理 | Felipe Giacon |
媒介总监 | Wagner Sena |
媒介总监 | André Simões |
客户企划 | José Lucas |
客户企划 | Juliana Maaz |
客户企划 | João Caputti |
首席创意官 | Ricardo John |
美术总监 | Fabio Simoes |
创意总监 | Erick Rosa |
文案 | Fernando Duarte |
美术指导 | Pedro Hefs |
美术指导 | Thiago Arrighi |
RTV | Marcia Lacaze |
动画 | Daniel Semanas |
动画 | Paulo Stoker |
Clean up | Guma |
Clean up | Lucas Fiacadori |
制作公司 | Marcel Yin Weckx |
音效制作 | Big Foote Audio |
音乐公司 | Equipe Bigfoote |
动画 | Pascoal da Conceição |
动画 | Marcelo Meirelles |
动画 | Mark Grandfield |
插图 | Pedro Hefs |
插图 | Thiago Arrighi |