Marcia Lacaze
Head of TV at Vetor Zero São Paulo
São Paulo, 巴西
标题Mendeleev
广告公司
广告战役 Pilão Decaf
广告主 DE MASTERBLENDERS 1753
品牌 Master Blenders
Posted5月 2014
行业领域 咖啡,茶,巧克力饮料,早餐饮料
剧情简介 We wanted to prove that decaf coffee could be a “work companion” just like regular coffee, even without its waking capacities. To do so, we tried to prove that great things could be achieved after some sleep, through the example of famous works, by notorious men, done after a good night of sleep. Things created in dreams, or inspirited by them.
The idea that we came up with, was to animate the story of how Mendeleev discovered the Periodic Table by dreaming with it. The animation was drawn, frame by frame, by hand on the computer. Mixing some 3D composition for the scenarios. In the end, each frame were retouched by a Clean-up artist, by hand also.
The texture treatment and mapping of the film was used to make reference to the ludic world of dreams, where thing don’t appear to be as “concrete”, as “real”, and also to the coffee world with it’s colors, textures and movement.
媒体类别 Web Film
长度
客户经理
客户经理
媒介总监
媒介总监
客户企划
客户企划
客户企划
首席创意官
美术总监
创意总监
文案
美术指导
美术指导
RTV
动画
动画
Clean up
Clean up
制作公司
音效制作
音乐公司
动画
动画
动画
插图
插图

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started