| 标题 | Share your warmth (Board) |
| 广告公司 |
BBDO Russia Group
|
| 广告战役 |
Share your warmth
|
| 广告主 |
Zeus Foundation
|
| 品牌 |
Zeus Foundation
|
| Posted | 9月 2013 |
| 行业领域 | 动物权利、安全及收养
|
| 剧情简介 | On a hot day at the Picnic Afisha festival hundreds of attendees suddenly felt freezing cold in their hands - they got our unique ice business cards! People were melting the ice shaped as cats and dogs, enthusiastically trying to reach what's frozen inside. When the ice completely melted in the hand remained the plastic card with Zeus Facebook link. |
| 哲学 | While words are not touching people anymore, we turned to the tactile sensations. We made people physically experience how vital human’s warmth is for homeless animals. |
| 问题
| The new Zeus Foundation rescues homeless animals and everyday needs on-going support. Unfortunately, Muscovites are tired of hearing about social problems and reluctantly respond to calls for help. How in this situation can we attract people to Zeus Facebook page? |
| 结果 | By gently freezing the hands of just a few hundred festival visitors, Zeus Foundation managed to engage the attention of more than 7,000 Facebook users. In just a few days ‘Talking about it’ stats rose by 150%! But the main success has been that hundreds of people caring about homeless animals have joined Zeus Foundation! |
| 媒体类别 |
案例研究
|
| 广告经理 |
Linda Sabantseva
|
| 创意总监 |
Nikolay Megvelidze
|
| 创意组长 |
Yuri Mikhailov
|
| 美术指导 |
Michael Druzhinin
|
| 文案 |
Svetlana Popova
|
| 设计师 |
Kirill Emelyanov
|
| 设计师 |
Pavel Bragin
|
| 摄影师 |
Ivan Otchik
|
| 摄影师 |
Natalia Eliseeva
|
| 摄影师 |
Boris Moskalenko
|
| 客户经理 |
Maria Savelieva
|
| Digital Art Director |
Alexander Lubavin
|
| 客户企划 |
Ekaterina Guvakova
|
| Digital Account Director |
Elina Yaroslavskaya
|
