| 标题 | Next day you'll be okay |
| 广告公司 | BBDO Russia Group |
| 广告战役 | Next day you'll be okay |
| 广告主 | Bayer HealthCare LLC |
| 品牌 | Alka-Seltzer |
| 首次发布日期 | 2013 / 5 |
| 行业领域 | 非处方药 |
| 广告口号 | Next day, you'll be okay |
| 剧情简介 | The aim of this print campaign is to convince the consumer that they should take alka-seltzer after the party and don’t lose the next day. |
| 哲学 | IdeaNext morning even after hard parties you’ll be happy to wake up without a hangover. |
| 问题 | SolutionDevelop a series of print ads of the biggest boozy occasions like new year’s eve, birthdays and christmas. Through a simple twist of the phrase, we highlight the key product benefit of not having a hangover the following day. |
| 媒体类别 | 平面 |
| 首席创意官 | igo lutz |
| 创意总监 | Mihai Coliban |
| Senior Art Director | Aaron John Nielsen |
| 制片 | Marina Shponko |
| 客户总监 | Darya Arkharova |
| Senior Account Manager | Boris Sorokin |
| Production Studio | Masked Brothers |
| Brand manager | Svetlana Neeva |
| Junior brand manager | Sergey Arkhipov |
| 文案 | Andrey Sivkov |
More Work
SEE ALLNew Year
- 品牌:
- Alka Seltzer
- 广告公司:
- BBDO Russia Group
Christmas
- 品牌:
- Alka Seltzer
- 广告公司:
- BBDO Russia Group
Birthday
- 品牌:
- Alka Seltzer
- 广告公司:
- BBDO Russia Group