标题 | Meat Signature Maker |
广告公司 | J. Walter Thompson Brazil |
广告战役 | Meat Signature Maker |
广告主 | Tramontina |
品牌 | Tramontina |
首次发布日期 | 2015 / 4 |
行业领域 | 餐具,刀叉,炊具 |
剧情简介 | Tramontina loves barbecues and offers thousands of products to help Brazil’s barbecuers prepare their favorite dish. The brand loves a barbecue so much that it believes that good barbecues are much more than meat, coals and salt. A good barbecue is a work of art. To show consumers the brand’s devotion to the theme, J. Walter Thompson has created the Meat Signature Maker. A tool based on a simple premise: barbecues are works of art for Tramontina; hence they deserve to be signed, like any work of art. “We therefore collected the signature of Francis Mallmann and other famous barbecuers and made a special utensil for them, a skewer that allows them to sign the barbecue (or work of art) they’ve just prepared,” explains Diego Wortmann, the agency’s Creative Director.The celebrated Argentinian barbecuer was the first chef to receive a Tramontina Meat Signature Maker. Adam Perry Lang, Wolfgang Puck, Thomas Keller, Daniel Bouloud, Pat LaFrieda, among others, will be the next ones to receive it. “Tramontina is truly passionate about barbecues. No matter how many thousands of utensils they produce every month, they still have a twinkle in their eyes, like artisans. A customized piece especially forged for each barbecuer is a very special thing not just for the chefs, but also for the brand,” adds Ricardo John, CCO of J. Walter Thompson Brazil. Besides the greatest meat artists, consumers of the brand’s barbecue line will also be able to have their own Signature Maker, as it will soon be available as part of a special sale at T store Tramontina Rio de Janeiro. This will give a chance for amateur meat artists to get their works of art signed the way they should be. |
哲学 | Tramontina loves barbecues and offers thousands of products to help Brazil’s barbecuers prepare their favorite dish. The brand loves a barbecue so much that it believes that good barbecues are much more than meat, coals and salt. A good barbecue is a work of art. To show consumers the brand’s devotion to the theme, J. Walter Thompson has created the Meat Signature Maker. A tool based on a simple premise: barbecues are works of art for Tramontina; hence they deserve to be signed, like any work of art. “We therefore collected the signature of Francis Mallmann and other famous barbecuers and made a special utensil for them, a skewer that allows them to sign the barbecue (or work of art) they’ve just prepared,” explains Diego Wortmann, the agency’s Creative Director.The celebrated Argentinian barbecuer was the first chef to receive a Tramontina Meat Signature Maker. Adam Perry Lang, Wolfgang Puck, Thomas Keller, Daniel Bouloud, Pat LaFrieda, among others, will be the next ones to receive it. “Tramontina is truly passionate about barbecues. No matter how many thousands of utensils they produce every month, they still have a twinkle in their eyes, like artisans. A customized piece especially forged for each barbecuer is a very special thing not just for the chefs, but also for the brand,” adds Ricardo John, CCO of J. Walter Thompson Brazil. Besides the greatest meat artists, consumers of the brand’s barbecue line will also be able to have their own Signature Maker, as it will soon be available as part of a special sale at T store Tramontina Rio de Janeiro. This will give a chance for amateur meat artists to get their works of art signed the way they should be. |
媒体类别 | Promotional Products |
长度 | |
首席创意官 | Ricardo John |
美术总监 | Fabio Simoes |
创意总监 | Diego Wortmann |
创意总监 | Mariana Borga |
创意总监 | Erick Rosa |
文案 | Rodrigo Rocha |
文案 | Fernando Duarte |
文案 | Erick Mendonça |
文案 | Lucas Tristão |
美术指导 | Diego Vieira |
美术指导 | Brunno Cortez |
美术指导 | Robison Mattei |