| 标题 | Fan Feat |
| 广告公司 | J. Walter Thompson Brazil |
| 广告战役 | Fan Feat |
| 广告主 | Coca-Cola Company |
| 品牌 | 46664/Coca-Cola |
| 首次发布日期 | 2018 / 2 |
| 行业领域 | 非酒精类饮料 |
| 哲学 | Coca-Cola, in partnership with creative agency J. Walter Thompson Brazil, has introduced a new and innovative campaign called “Fan Feat,” a competition using music as a passion point involving Brazil’s top nine hit makers and artists, including Pabllo Vittar, Simone and Simaria, Luan Santana and others. As part of the campaign, Coca-Cola transformed their cans into a way to support their idols. The pack of cans each have a hit maker or artist on them, becoming a way for fans to vote for the artist displayed. Then, the most voted trio will record an original song and music video, followed by a live concert starring all three artists at the end of the campaign. The 100 fans that vote the most for each winning artist will receive two tickets to the concert and the 30 most engaged fans of each artist will win other prizes. The campaign includes broadcast exclusively in Brazil, OOH and special OOH that presents the ranking in real time, social media, pay TV and Cinema. |
| 媒体类别 | 影视 |
| 长度 | |
| 项目经理 | Thiago Segundo |
| Production Director | Maisa Delgado |
| Producer | Maisa Delgado |
| Producer | Caroline Pivato |
| Producer | Antonio Corral |
| 摄影师 | Bob Wolfenson |
| Assistant Photographer | Gabriel Cicconi |
| Assistant Photographer | Ana Pazian |
| 媒介企划 | Stella Pirani |
| 媒介企划 | Gisele Bambace |
| 媒介企划 | Erica Rigobello |
| 媒介企划 | Marina Simões |
| 媒介企划 | Pietro Portugal |
| 媒介企划 | João Dabbur |
| 媒介企划 | Stella Lopes |
| 媒介企划 | Ligia Mattos |
| 媒介企划 | Luana Belchior |
| 媒介企划 | Beatriz Guerzoni |
| 媒介企划 | Nicole Negrigo |
| 媒介企划 | Bruno Alves |
| 创意总监 | Gustavo de Lacerda |
| 创意总监 | Ana Cavalcanti |
| 创意总监 | Nacho Mendiola |
| Chief Strategy Officer | Andre Paes de Barros |
| Chief Operating Officer (COO) | Ana Raquel Hernandes |
| 首席创意官 | Ricardo John |
| Art Director | Fernanda Sousa |
| Art Director | Felipe Porto |
| 客户经理 | Rejane Bicca |
| Account Manager | Lili Pulz |
| Account Manager | Paulo Bruno |
| Account Management | Felipe Giacon |
| Account Management | Stefano Paduan |
| Account Management | Marcos Richter |
| Account Management | Jayme Neto |
| Account Management | Marina Masiero |
| Account Management | Fabiana Santana |
| Account Management | Vivianne Santos |
| Voice Over | Lilian Estrela |
| Sound Mix | DR. DD |
| Sound Engineer | Thiago DJ |
| Music AD | Marina Castilho |
| Artist | Dudu Marote |
| Retouching | Rg Assessoria De Imagem |
| Retouching | Photodesing |
| Post Production House | O2 Filmes |
| Motion Graphics | Marcus Prado |
| 制作公司 | O2 Filmes |
| 执行制片 | Rafa Fortes |
| 执行制片 | Flavia Zanini |
| Editorial | Bruno Ilogti |
| Online | Bruno Ilogti |
| 摄影指导 | Will Etchebehere |
| Director | Bruno Ilogti |
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