| 标题 | There's a Glass & a Half in Everyone: Parking Spot |
| 广告公司 | VCCP |
| 广告战役 | There's a Glass & a Half in Everyone |
| 广告主 | Mondelez International |
| 品牌 | Cadbury |
| 首次发布日期 | 2023 / 10 |
| 行业领域 | 巧克力，巧克力棒，糖果，口香糖 |
| 剧情简介 | Cadbury Dairy Milk has today launched its first audio ads celebrating real life moments of generosity as part of its ongoing ‘There’s a Glass and a Half in Everyone’ campaign, the series of five stories was created by global agency of record VCCP London. Each 60” radio ad tells the story of a genuine moment of kindness drawn from across the UK. To showcase the power of generosity, the campaign uses an innovative 60 second media buy by Publicis Media to disrupt the usually cluttered ad breaks and allow the heartwarming acts of kindness to get the airtime they deserve and have listeners stop in their tracks to listen. This is the first time the campaign has been extended to audio ads and posed a fresh challenge to the team in replicating the warmth and feelgood spirit of the AV campaign on the radio. To do this they continued the storytelling formula which was the focus of the AV campaign and selected their favourite stories of everyday generosity, which were retold by voiceover artist and actor Aisling Loftus. The team avoided the use of sound effects to allow the stories to deliver their simple message with greater impact. Whilst the ads have no mention of chocolate they proudly demonstrate Cadbury’s values and show how generosity brings people together. |
| 媒体类别 | 广播 |
| 长度 | |
| Advertising Agency | VCCP |
| 广告经理 | Joel Cadbury |
| 创意总监 | Simon Connor |
| 执行创意总监 | Jonny Parker |
| 执行创意总监 | Chris Birch |
| 创意团队 | Aly Golani |
| 创意团队 | Emma Jackson |
| Business Director | Charlie Griffith |
| Group Planning Director | Ollie Gilmore |
| 制作公司 | Factory Studios |
| 制片 | Gaynor Goldring |
| 制片 | Gerda Aleksandraviciute |
| Creative Producer | Gaynor Goldring |
| 客户总监 | Will Hazelton |
| 客户经理 | Maddie Jones |
| Strategist | Charlotte O’Brien |
| Media Buying Agency/Media Planner | Publicis Media |
| 媒介企划 | Lynne Quinn |
| 媒介企划 | Lauren Nolan |
| 媒介企划 | Kate Osbourne |
| Voice Talent | Aisling Loftus |
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