| 标题 | Who cares? |
| 广告公司 | Nord DDB STO |
| 广告战役 | Who cares? |
| 广告主 | Försvarsmakten (The Swedish Armed Forces) |
| 品牌 | Swedish Armed Forces |
| Posted | 11月 2012 |
| 行业领域 | 政府、军队及警察招募 |
| 广告口号 | A person will stay locked up until replaced |
| 剧情简介 | The Swedish Armed Forces need to recruit young people to an occupation that in many ways requires you to give up your own comfort in order to help others. To highlight this aspect we created a digitally integrated event in Stockholm to see how far people are willing to go for one another. A person agreed to sit in a small box until someone replaced him. The question was: Who cares? Every hour a door would open, and if someone else was there to take his place, he could leave. |
| 媒体类别 | 案例研究 |
| 创意总监 | Magnus Jakobsson |
| 创意总监 | Fredrik Simonsson |
| 美术指导 | Daniel Mencak |
| 文案 | Martin Lundgren |
| 美术指导 | Lisa Granberg |
| 文案 | Jeffrey Salomonsson |
| 客户总监 | Sandra Kaludjercic Bergman |
| Business Director | Johan Dannemann |
| Planner | Adam Sandahl |
| Planner | Cornelia Wangel |
| Web Producer | Elisabet Halming |
| 客户经理 | Tina Munck |
| 数字艺术家 | Robin Karlsson |
| Graphic Designer | Patrik Pagreus |
| 制作公司 | B-reel |