| 标题 | Spring Collection |
| 广告公司 | DDB Brussels |
| 广告战役 | Choose Color |
| 广告主 | IKEA |
| 品牌 | Ikea |
| 首次发布日期 | 2014 |
| 行业领域 | 室内家具 |
| 剧情简介 | Almost everything in Belgium is grey: the buildings, the streets and the weather. Belgium can really use some extra color. IKEA is giving the right example with a series of colorful outdoor ads, designed by DDB Brussels. From a distance you only see a colored square with the IKEA logo and the activating tag: ‘choose color’. If you come near, a little optical illusion makes the products of the IKEA spring range appear. The yellow, green and red outdoor ads bring a cheerful effect in the Belgian streets and should inspire Belgians to have more color in their houses as well. This campaign perfectly addresses the people’s spring hopes, plans and intentions: the first beams of sunshine, spring cleaning, remodeling, refurbishing. People usually don’t get any further than making plans but the message of the campaign was clear: add some color. IKEA wants everybody to add some extra color in their houses and the world in general. |
| 媒体类别 | 海报 |
| 长度 | |
| 创意总监 | Peter Ampe |
| 创意团队 | Tim Arts |
| 创意团队 | Stefan Van Den Boogaard |
| 客户经理 | Francis Lippens |
| 客户经理 | Kaat De Brandt |
| 客户经理 | Astrid de Paep |
| 战略企划 | Dominique Poncin |
| 战略企划 | Maarten Van Daele |
| 设计 | Andreea Buescu |
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