McDonald's - "McHive: The World's Smallest McDonald's"

DDB Oslo AS

DDB Oslo AS Oslo, 挪威

奖项

9781

品牌: McDonald's
国家: 挪威

广告主: McDonald's

标题	McHive: The World's Smallest McDonald's
广告公司	DDB Oslo AS
广告战役	McHive
广告主	McDonald's
品牌	McDonald's
首次发布日期	2019
行业领域	餐馆与快餐
广告口号	Big enough to make a difference
剧情简介	Some McDonald’s franchisees in Sweden have beehives on the rooftops of their restaurants; a growing initiative that McDonald’s is scaling up. To honour the initiative and spread the word, the agency designed and produced a fully functioning beehive in the shape of a tiny McDonald’s restaurant, with room for over 20,000 guests. The tiny restaurant with a big purpose made people around the world put social media pressure on their local McDonald’s to adopt the initiative.
媒体类别	案例研究
长度	58 seconds
首席创意官	Andreas Dahlqvist
文案	Petter Dixelius
美术指导	Joel Ekstrand
客户经理	Stina Nyberg
Senior Client Director	Jens Welin
Senior Client Manager	Jeanette Ytterman
美术指导	Joel Ekstrand
文案	Petter Dixelius
Client Manager	Stina Nyberg
Creative Producer	Tobias Bergenwall
Graphic Designer	Daniel Liljas
Graphic Designer	Fredrik Kjellström
Communication Planner	Jesper Andersson
Social Media and Content Manager	Jonas Eriksson
Social Media Strategist	Kevin Beaulier
PR Director	Susanne Johansson
设计师	Nicklas Nilsson
摄影师	Christian Björnerhag
Grade	Christian Björnerhag
摄影师	Natan Gullström
摄影师	Olle Lindblom
剪辑师	Natan Gullström
Post-production Producer	Denice Heurlin
Marketing Director	Christoffer Rönnblad
Senior Marketing Manager	Lisa Palm Danielsson
Marketing Manager	Selma Felic
项目经理	Annakarin Lewald