| 标题 | Goodness from Grit |
| 广告公司 | Venables Bell + Partners |
| 广告战役 | Goodness from Grit |
| 广告主 | SIMI Winery |
| 品牌 | SIMI Winery |
| 首次发布日期 | 2021 / 4 |
| 行业领域 | 含酒精类饮料 |
| 剧情简介 | The “Goodness from Grit” campaign tells the incredible untold story of the winery’s most fearless leader, Isabelle Simi. A woman pioneer in Sonoma winemaking, Isabelle overcame personal tragedy to successfully lead and grow her family’s winery through Prohibition, opening the company’s first tasting room in Sonoma Valley, CA in 1934 when most other wineries were foundering after a decade of legalized temperance. She continued to develop the business and set its highly successful course for over 70 years. "Goodness from Grit” celebrates the connection between hard work and excellent wine by chronicling Isabelle’s challenges and ultimate triumphs that led to the success of the SIMI Brand today. It’s a timely message for those who share her spirit, and also cuts against a category that is defined by cliches of leisure and luxury. |
| 媒体类别 | Web Film |
| 长度 | |
| Chairman | Paul Venables |
| 首席创意官 | Will McGinness |
| 创意总监 | Gus Johnston |
| 联合创意总监 | Ryan Hoercher |
| 美术指导 | Megan VanDagens |
| 美术指导 | Aisha Hakim |
| Senior Producer | Sasha White |
| 制作公司制片 | Jenna Van Deventer |
| Associate Producer | Livia Biedermann |
| Strategic Business Lead | Justin Pitcher |
| Brand Director | Sara Shields |
| Brand Director | Paris Clark |
| Brand Manager | Purva Kogie |
| 项目经理 | Jessica Youssefia |
| 项目经理 | Cameron Vaile |
| Business Affairs | Sara Jagielski |
| Business Affairs | Camara Price |
| Business Affairs | Christine Tom |
| Chief Strategy Officer | Gavin Jones |
| Strategy Director | Michelle Spigner |
| Social Content Strategist | John Principe |
| Senior Communication Strategist | Alex Oztemel |
| 制作公司 | Morton Jankel Zander (MJZ) |
| 导演 | Nick Ball |
| President | David Zander |
| 执行制片 | David Zander |
| 执行制片 | Emma Wilcockson |
| 制作公司制片 | Natalia Mussolana |
| 摄影指导 | Seamus McGarvey |
| 制作设计师 | Matias ODonnell |
| Wardrobe Stylist | Sol Montalvo |
| First Assistant Director | Max Morales |
| Production Service Company | Labhouse |
| VFX / Finishing | Method Studios |
| 特效 | Jesse Bradstreet |
| 执行制片 | Scott Boyajan |
| CG Supervisor | Hiltesh Solanki |
| 制作公司制片 | Laura Duncan |
| Lead Flame Artist | Matt Welch |
| Flame Artist | Cecile Tecson Broas |
| Flame Artist | Cody Edwardson |
| Flame Artist | Kelly Bumbarger |
| Compositor | Chad Buehler |
| Compositor | Alex Gitler |
| Matte Painting | Matt Conway |
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