|标题||Searching for Seville´s special color|
|Brief||Tanqueray wanted to launch "Flor de Sevilla", a gin with a hint of oranges as a tribute to the city of Seville. But how could a British brand become more relevant to a Spanish city? By creating a bottle-shaped homage to the city itself. An algorithm blended thousands of buildings, monuments and tones to find the unique colour of Seville. As well as launching the iconic bottle, the agency got Pantone to certify the colour, making Seville the world's first city with its own Pantone.|
|广告战役||Searching for Seville´s special color|
|品牌||Tanqueray Flor de Sevilla|
|剧情简介||Tanqueray wanted to launch "Flor de Sevilla", a new gin in tribute to the city of Seville. But how could such a British brand be relevant to the culture of an Spanish city? Creating an icon that would become a cultural legacy for the city. Through a Big Data study we found the special color of Seville. Something unique shared by Seville and the new Tanqueray, the first gin with the color of a city. In addition, we got Pantone to certify it, making Seville the first city in the world with its own Pantone.|
|Chief Strategy Officer||Agustín Vivancos|
|制作公司制片||Michel de Larroque|
|PR||la Más Chula|
|PR / Corporate Communications||Daniel Ramos|
|PR / Corporate Communications||María Moreta|
|PR / Corporate Communications||Paloma Fernández|
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