Agustín Vivancos
Founder & CEO at dommo.x
Madrid, 西班牙
标题Searching for Seville´s special color
BriefTanqueray wanted to launch "Flor de Sevilla", a gin with a hint of oranges as a tribute to the city of Seville. But how could a British brand become more relevant to a Spanish city? By creating a bottle-shaped homage to the city itself. An algorithm blended thousands of buildings, monuments and tones to find the unique colour of Seville. As well as launching the iconic bottle, the agency got Pantone to certify the colour, making Seville the world's first city with its own Pantone.
广告公司
广告战役 Searching for Seville´s special color
广告主 Diageo
品牌 Tanqueray Flor de Sevilla
Posted11月 2018
行业领域 含酒精类饮料
剧情简介 Tanqueray wanted to launch "Flor de Sevilla", a new gin in tribute to the city of Seville. But how could such a British brand be relevant to the culture of an Spanish city? Creating an icon that would become a cultural legacy for the city. Through a Big Data study we found the special color of Seville. Something unique shared by Seville and the new Tanqueray, the first gin with the color of a city. In addition, we got Pantone to certify it, making Seville the first city in the world with its own Pantone.
媒体类别 案例研究
Chief Strategy Officer
创意总监
创意总监
文案
文案
美术指导
美术指导
项目经理
制作公司
制作公司制片
制作公司制片
PR
PR / Corporate Communications
PR / Corporate Communications
PR / Corporate Communications
战略企划
战略企划

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