| 标题 | Searching for Seville´s special color |
| Brief | Tanqueray wanted to launch "Flor de Sevilla", a gin with a hint of oranges as a tribute to the city of Seville. But how could a British brand become more relevant to a Spanish city? By creating a bottle-shaped homage to the city itself. An algorithm blended thousands of buildings, monuments and tones to find the unique colour of Seville. As well as launching the iconic bottle, the agency got Pantone to certify the colour, making Seville the world's first city with its own Pantone. |
| 广告公司 |
PS21
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| 广告战役 |
Searching for Seville´s special color
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| 广告主 |
Diageo
|
| 品牌 |
Tanqueray Flor de Sevilla
|
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| Posted | 11月 2018 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 |
案例研究
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| Agency (& City) |
P..1 (M....d) 仅限订阅者
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| Head of Strategy |
A....ín Vi....os 仅限订阅者
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| Head of Growth |
B....iz A..e 仅限订阅者
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| Creative Director(s) |
V...tor B...co &...; D..a M...oz 仅限订阅者
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| Copywriter(s) |
R....to Go....lez &...; I...e Fe.....dez 仅限订阅者
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| Art Director(s) |
D...el A...do &...; N...ia M...no 仅限订阅者
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| Project Manager |
L..a Ma....nez 仅限订阅者
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| Brand Producers / Makers |
L...a Ig....da &...; A...l A...s 仅限订阅者
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| Production Company (& City) |
R...m (M....d) 仅限订阅者
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| Production Company Producer(s) |
A....ra R...s &...; M...el .e La....ue 仅限订阅者
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| Post-production Team |
P...r Gu....ro &...; D...el R...ra &...; J...er Ci....da &...; P...o C....oba 仅限订阅者
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| PR Company (& City) |
.a ..�s C...a (M....d) 仅限订阅者
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| PR Team |
D...el R...s &...; M...�a M...ta &...; P...ma Fe.....dez 仅限订阅者
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| Strategy Planner |
S...io G...ía &...; N....ia Gu....ro 仅限订阅者
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