| 标题 | Talent Transplant |
| 广告公司 | McCann London |
| 广告战役 | Talent Transplant |
| 广告主 | The Talent Business |
| 品牌 | CREAM |
| Posted | 8月 2023 |
| 行业领域 | 广告公司 |
| 哲学 | Every year a different agency hosts CREAM, the annual portfolio show of emerging talent run by The Talent Business and judged by adland’s leaders. This year McCann London positioned talent as an existential issue with ‘The Talent Transplant’ - taking inspiration from the medical world. We looked under the skin of emerging creatives to find the brains, guts and hearts that will create the future’s most groundbreaking work. Rather than doing a photoshoot we scanned real creatives in an MRI scanner and used the beautiful, recoloured scans to produce a suite of medical inspired events assets. |
| 媒体类别 | Corporate Communication |
| 长度 | |
| 首席创意官 | Rob Doubal |
| 首席创意官 | Laurence Thomson |
| 创意团队 | Lee Elliot |
| 创意团队 | Rory Peyton-Jones |
| Head of Art | Lisa Carrana |
| 设计师 | Matt Bryce |
| 设计师 | Lauryn Raymond |
| 制作公司 | Craft London |
| Chief Production Officer | Ben Clark |
| Artworker | Robbie Maynard |
| 客户经理 | Milo Draco |
| 项目经理 | Nadimul Hasan |
| Public Relations | Ashley Biack |
| 广告经理 | Anna Green |
| 广告经理 | Will Knox |
| 制片 | Mandeep Kalsi |
| 制片 | Liam White |
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