| 标题 | The Warmest Greeting Card |
| 广告公司 | Havas Paris |
| 广告战役 | The Warmest Greeting Card |
| 广告主 | Weber |
| 品牌 | Weber |
| Posted | 3月 2014 |
| 行业领域 | 餐具，刀叉，炊具 |
| 剧情简介 | Weber, the leader in barbecues Weber is the world’s leading manufacturer of barbecues, and is renowned for its famous lid and its distinctive accessories. For the past 60 years, the company has constantly developed innovative products to make barbecuing easier and more enjoyable. The challenge: how can we make barbecuing in winter more appealing? When the weather is fine, people love using their barbecues as a way of socializing and cooking simple food. But how can we get them to understand that, with Weber, they can cook all sorts of food all year round? The idea: the warmest greetings card in the world “Weber presents: the warmest greetings card in the world. To wish everyone a happy holiday season, we sent all our contacts a highly original mail shot: a greetings card engraved on a real fire-starter block. Once you’ve read your greeting, just light your block and fire up your imagination.” |
| 媒体类别 | Direct Marketing |
| 执行创意总监 | Christophe Coffre |
| 美术指导 | Joseph Chalhoub |
| 文案 | Guillaume Mars |
| 制作 | Thierry Grouleaud |
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