| 标题 | What's in trend and what's not |
| 广告公司 | MullenLowe Lintas Group |
| 广告战役 | Flipkart Fashion |
| 广告主 | Flipkart |
| 品牌 | Flipkart.com |
| 首次发布日期 | 2017 / 1 |
| 行业领域 | 在线零售、网上商店 |
| 哲学 | Online retailer Flipkart plays on fear of fashion faux pas in Lowe Lintas Bangalore campaign Creative agency Lowe Lintas Bangalore has tapped into consumers’ confusion over fashion in a campaign for online retailer Flipkart. A series of ads show children – playing adults roles – pondering what style and colour of clothes they should wear, before turning to Flipkart Fashion for help. The multi-platform campaign is designed to position the brand as a “one-stop solution” for “affordable trendy fashion”. Lowe Lintas Bangalore executive director, Rajesh Ramaswamy, said: “The confusion about ever changing trends and the fashion world in general is something that everyone experiences. And yet, we are all conscious about what we wear and also about all the judgement that will be passed by our peers in the case we get it wrong. “In the film, we have captured this very confusion and fear and provided a solution for it.” Flipkart said it had work to do to increase awareness of its fashion range after admitting consumers do not regard it as a platform for “trendy fashion”. “Being a market leader, it is our responsibility to grow penetration of fashion across all consumer segments and need states,” Flipkart commerce platform head of marketing, Shoumyan Biswas, said. “Also, fashion being a profitable segment with high growth, it is one of our top priorities.” |
| 媒体类别 | 影视 |
| 长度 | |
| 创意总监 | Arun Iyer |
| 创意总监 | Rajesh Ramaswamy |
| 创意总监 | Ujjwal Kabra |
| 创意总监 | Indrasish Mukherjee |
| 创意总监 | Adarsh Atal |
| 客户经理 | Hari Krishnan |
| 客户经理 | Anand Narayan |
| 客户经理 | Sushant Sadamate |
| 客户经理 | Harish Shetty |
| 客户经理 | Pooja Sharma |
| 制作公司 | Coconut Films |
| 导演 | Nupur Guha |
| 导演 | Tushar Raut |
More Work
SEE ALLBe Restless
- 品牌:
- Walkaroo
- 广告公司:
- MullenLowe Lintas Group
Onam Film
- 品牌:
- Tanishq
- 广告公司:
- MullenLowe Lintas Group
Rivaah Brides
- 品牌:
- Tanishq
- 广告公司:
- MullenLowe Lintas Group