| 标题 | Beyond the Rainbow |
| 广告公司 | B-Reel |
| 广告战役 | Beyond the rainbow |
| 广告主 | H&M |
| 品牌 | H&M |
| Posted | 4月 2022 |
| 产品 | Beyond the Rainbow |
| 行业领域 | 服装 |
| 广告口号 | Beyond the rainbow |
| 剧情简介 | Pride is more than just a colorful celebration. Beyond the rainbow lies the real stories that give the flag its meaning. This can be easy to forget when almost every person, product and brand goes full rainbow once a year. That’s why for this Pride, H&M is showing their support for the LGBTQIA+ community with an innovative campaign that reclaims and recharges these rainbows with deep meaning, turning each one into a canvas for personal stories of pride that often get lost amongst the colors. B-Reel has developed a digital experience that lets anyone scan rainbow Pride flags — from actual flags to rainbow donuts, shampoo, teddy bears, clothing and everything in between. Once scanned, the viewer will be led #BeyondTheRainbow to a series of intimate, surprising, heartbreaking and joyful stories that let us feel what Pride really means. Visit beyondtherainbow.hm.com to experience it for yourself. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 执行创意总监 | Zack McDonald |
| 执行创意总监 | Petra Albrektson |
| Creative Lead / Art Director | Maria Lashari |
| 文案 | Mimmi Jostell |
| 设计师 | Gustav Stockman |
| Junior Designer | Peter Holtze |
| Director of Innovation | Lars Bjurman |
| 技术总监 | Roger Pujol |
| Developer | Valentin Dubois |
| Strategist | Thomas Eon |
| Brand Director | Caroline Déas Ehrnvall |
| 制片 | Charlotte Lefèvre |
| 数字制片 | Rodrigo Alberini |
| 广告公司制片 | Markus Ahlm |
| 广告公司制片 | Lena von der Burg |
| 制片 | Andreas Segerfeldt |
| 制作公司 | Pine |
| 导演 | Malin Ingrid Johansson |
| 剪辑师 | Johan Kjellberg |
| 摄影师 | Therese Örvall |
| 后期制作 | Warner Brothers Sweden |
| ᐧ Executive Creative Director | Petra Albrektson |
| ᐧ Executive Creative Director | Zack McDonald |
| ᐧ Director of Innovation | Lars Bjurman |
| ᐧ Creative Lead | Maria Lashari |
| ᐧ Creative | Mimmi Jostell |
| ᐧ Strategist | Thomas Eon |
| ᐧ Design Director | Gustav Stockman |
| ᐧ Designer | Peter Holtze |
| ᐧ Producer | Charlotte Lefèvre |
| ᐧ Brand Manager | Bea Areilza |
| ᐧ Brand Director | Caroline Deas-Ehrnvall |
| ᐧ Agency Producer, Colony | Markus Ahlm |
| ᐧ Agency Producer, Colony | Lena von der Burg |
| ᐧ Executive Producer, SoYou | Anders Öhrman |
| ᐧ Director, Pine | Malin Ingrid |
| ᐧ Producer, Pine | Adam Holmström |
More Work
SEE ALLCity Surfing
- 品牌:
- Canon
- 广告公司:
- J. Walter Thompson London
On The Map
- 品牌:
- Afroreggae
- 广告公司:
- J. Walter Thompson Brazil
Minibottles for the 2014 FIFA World Cup Brazil™
- 品牌:
- 46664/Coca-Cola
- 广告公司:
- J. Walter Thompson Brazil