Michelob - "Lake"

Mortenson Safar Kim

Mortenson Safar Kim Milwaukee, 美国

2924

品牌: Michelob
国家: 美国

广告主: Michelob

标题	Lake
广告公司	Mortenson Safar Kim
广告战役	You're Golden
广告主	Michelob
品牌	Michelob
首次发布日期	2015 / 6
行业领域	含酒精类饮料
广告口号	You're Golden
剧情简介	Directorial duo The Norman Brothers recently collaborated with Indianapolis, IN agency Mortenson Safar Kim on Michelob Golden Light. The new “You’re Golden” campaign is slated to broadcast locally in the great state of Minnesota. Titled “Lake” and “Fall” the two spots portray the spirit of the laid back, no fuss culture of Minnesotans enjoying the outdoors. The spots are anthemic, depicting the friendly camaraderie of quintessential Minnesota seasonal traditions, including slice-of-life activities with a subtle sense of grandeur. The campaign also references the enlightening characteristics of “Minnesota nice” by describing the qualities with the attribute “You’re Golden”. Hashtag #YoureGolden also plays up the social aspect. Shot in and around Tampa, Florida in March, the production was able to perfectly capture the feeling of summer and fall in the Midwest.
哲学	To capture the feeling of summer and fall in Midwest Minnesota. Add the element of friendship and the social aspect with a hashtag #YoureGolden to create a social following.
问题	The weather in the Midwest is cold and not suitable for the shooting schedule that would allow for post and targeted air date.
结果	Shot in and around Tampa, Florida in March, the production was able to perfectly capture the feeling of summer and fall in the Midwest.
媒体类别	电视
长度	30 seconds
创意总监	Peter Kim
美术指导	Noah Gregg
Agency	Mortenson Safar Kim
文案	Mike Sherman
广告公司执行制片	Mike Fox
制作公司	The Norman Brothers
执行制片	Peter Williams
后期制作	Peter Williams
剪辑师	The Norman Brothers
导演	The Norman Brothers