| 标题 | Car |
| 广告公司 | 18 Feet & Rising |
| 广告战役 | Every Car Has a Story |
| 广告主 | Allianz SE |
| 品牌 | Allianz |
| 首次发布日期 | 2015 / 3 |
| 行业领域 | 保险 |
| 广告口号 | Every Car Has a Story |
| 剧情简介 | Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. |
| 哲学 | Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. It kicks off with this charming, "imperfect" spot about a father who finally gets through to his typically moody teen daughter as he gives her a ride home from school. Although she's pretty monosyllabic in the beginning, once he asks her about her singing lesson it's a different story. She starts hesitantly singing Culture Club's "Karma Chameleon," a little off-key, and Dad joins in (badly) as there's a delightful moment of connection. Veteran commercials director and documentary maker Errol Morris directed the ad through Moxie Pictures. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Moxie Pictures LDN |
| Creative | Oli O'Neill |
| Creative | Behrad Taherparvar |
| 制片 | Victoria Dashwood-Quick |
| Strategic Business Lead | Rob Ward |
| 导演 | Errol Morris |
| 制片 | Julie Ahlberg |
| 剪辑师 | Jinx Godfrey |
| 制作经理 | Charlie Henderson |
| 摄影指导 | TBC |
| 后期制作 | Nineteentwenty |
| 音效设计公司 | Sam Ashwell |
| Colourist | TBC |
| Media Buying Agency | Mediacom |
| Public Relations | Ogilvy PR London |
| Social | Gravity Thinking |