| 标题 | Delivery Dogs |
| 广告公司 | Y&R Mexico |
| 广告战役 | Delivery Dogs |
| 广告主 | Maskota, Inc. |
| 品牌 | +kota |
| 首次发布日期 | 2012 / 9 |
| 行业领域 | 宠物食品、宠物保健产品及服务 |
| 哲学 | With the help of a doggy costume that we designed we walk a cute dog around the 6 most important parks in Mexico city. The disguise looks like if another dog were helping the real one to carry a +KOTA delivery package. |
| 问题 | The brief was to get the people aware about the delivery service of +KOTA (the world largest petstore chain in Mexico) but the original launch budget was assigned only for POP material. So we have to use that money to fund a better and viral potencial idea. |
| 结果 | The word of mouth did the work. Everybody around the city in the city got aware of the service and started to use it. The first 3 months after the activation the delivery service started to roll with more than 1500 deliveries per month. |
| 媒体类别 | Ambient |
| 长度 | |
| 执行创意总监 | Rafael Barthaburu/Esteban Sacco |
| 创意总监 | Francisco Hernandez/Manuel Ortiz |
| Copywriting | Manuel Ortiz/Diego García/Ricardo Alemán |
| 美术总监 | Francisco Hernandez/Eumir Martínez/Eduardo Ramírez/Oscar Cuevas |
| 客户总监 | Lorena Ramos |
| Director | Rodrigo Váldez |
| Productor | Carlos González |
More Work
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- 品牌:
- +kota breeding service
- 广告公司:
- Y&R Mexico
Pug
- 品牌:
- +kota breeding service
- 广告公司:
- Y&R Mexico
Half-breed
- 品牌:
- +kota breeding service
- 广告公司:
- Y&R Mexico