| 标题 | Les Chutes |
| Brief | We see children getting into all sorts of falls, scrapes and spills as they play outside. It may look potentially harmful, but actually kids are at more risk sitting at home in front of a screen. The French Federation of Cardiology wanted to remind parents of the importance of regular physical activity for their children. Sixty minutes a day can help children build health capital that will reduce their risk of developing cardiovascular disease later in life. |
| 广告公司 | HUMANSEVEN |
| 广告战役 | Les Chutes |
| 广告主 | Fédération Française de Cardiologie |
| 品牌 | Fédération Française de Cardiologie |
| 首次发布日期 | 2017 / 3 |
| 行业领域 | 公共安全、保健及卫生 |
| 剧情简介 | The French Federation of Cardiology, with Les Gaulois agency, is launching a new shocking campaign to alert and educate parents about the dangers of sedentary lifestyles in children. A child is more at risk sitting at home. Indeed, contrary to popular beliefs, 5-17 year olds move less and spend more time seated, in motorized transport and in front of screens ... As a result, over the last 40 years, children have lost nearly 25% of their cardiovascular capacity. Today, there is an urgent need for action to preserve the health capital of future generations. On this occasion, Les Gaulois has created a new film: "The Falls". With this film, the French Federation of Cardiology wants to remind parents of their driving role in the practice of regular physical activity for their children. 60 minutes a day can help children build health capital that will later reduce their risk of developing cardiovascular disease. |
| 媒体类别 | 电视 |
| 长度 | |
| President | Elisabeth Billiemaz |
| 广告经理 | Claire Mounier-Vehier |
| 广告经理 | Luc-Michel Gorre |
| 广告经理 | Philippe Serre |
| 广告经理 | Emilie Beneteau |
| 客户经理 | Nathalie Delaeter |
| 客户经理 | Sophie Mathonet |
| 客户经理 | Esther Govoroff |
| 执行创意总监 | Xavier Beauregard |
| Creative / Art Direction | Jordan Molina |
| 文案 | Ludovic Miège |
| 文案 | Frédérick Lutge |
| 广告公司制片 | Sarah Bouadjera |
| 制作公司 | Quad |
| 导演 | Henry Mason |
| 制片 | Karen Barel |
| 后期制作 | Hercules HRCLS |
| 音效 | Hercules HRCLS |
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