标题 | Online Predator |
广告公司 | Will |
广告战役 | Don't Put Your D*ck Here |
广告主 | Children of the Street Society |
品牌 | Children of the Street Society |
首次发布日期 | 2024 / 3 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | Since the pandemic, the number of reported cases of child/youth online sextortion has spiked in BC and world-wide. And in 2023, the vast majority (90%) of sextortion incidents reported to CyberTip affected boys (typically those aged 15 to 17). Sextortion happens when predators (often posing as peers) persuade someone to send selfies or video of a sexual nature. Once the imagery has been sent, predators use it as blackmail to demand more images or money, often with dire consequences. In a world where girls are all too aware of the dangers they face from online sexual predators, this danger is relatively new to teen boys. They are either unaware of the sextortion efforts happening around them, or feel so comfortable with their online communities that they might not consider that they could be targets in the first place. In response to the spike in sextortion incidents affecting teen boys, Children of the Street, a program working to prevent the sexual exploitation of children and youth, partnered with creative agency Will to launch a new campaign to educate teen boys about the dangers of sharing sexual images of themselves online. The campaign consists of a series of OOH, social, and video ads featuring images of some of the most dangerous places teen boys could think of to put their d*cks. But none of these places are as dangerous as sharing a d*ck pic in a DM. The eight-week campaign, which runs in Greater Vancouver, directs teen boys to the campaign landing page DontPutYourD1ckHere.ca where they can learn what to watch out for and what to do if sextortion happens to them. |
媒体类别 | Web Film |
长度 | |
执行创意总监 | Lisa Lebedovich |
创意总监 | Danielle Haythorne |
文案 | Danielle Haythorne |
客户主管 | Robin Hall |
摄影师 | Clinton Hussey |
导演 | Clinton Hussey |
Studio Artist | Conor Byrne |
ACD | Allison Chambers |
Designer | Noah Kawamura |
制片 | Brie Puffer |
制片 | Isabelle Apps |
Retoucher | Conor Byrne |
后期制作 | PostPro Media |
音效设计公司 | Flip78 |
Developer | Yardstick |