Android - "Finding Love With Ziwe"

DAVID

DAVID Miami, 美国

6006

品牌: Android
国家: 美国

广告主: Google

标题	Finding Love With Ziwe
广告公司	DAVID
广告战役	Finding Love With Ziwe
广告主	Google
品牌	Android
首次发布日期	2024 / 2
行业领域	手机与寻呼机
剧情简介	This Valentine’s Day, Android is launching a film called “Finding Love with Ziwe,” created by DAVID Miami, this time honing in on the taxing emotional cost phone users experience when they text each other using SMS. Through a series of light-hearted interviews with real people, the film aims to highlight the cultural stigma against green bubbles in the U.S. and help iPhone users realize they are missing out on love because Apple supports the outdated technology, SMS. Though Apple recently announced they plan to replace SMS with a more modern technology, RCS, the stigma around green bubbles could remain. The interview is led by American journalist, comedian, and writer, Ziwe Fumudoh who applies her famous satirical approach to the issue. As an iPhone user, Ziwe brings her authentic first-hand experience and insight into the pain points created by Apple's use of antiquated technology when texting with Android. She brings iPhone users who are single and consider green-bubble texts ‘a deal breaker,’ face-to-face with prospective love matches who are Android users. By asking tough questions, Ziwe gets the iPhone users to realize they might be missing out on finding their perfect match because of their green bubble bias.
媒体类别	互动
长度	154 seconds
Platform	Hadas Grossman - VP
Platform	Nick Drake
Brand Manager	Charlotte Rose
导演	Digital Engagement Lead
导演	Namibia Brand Activations
Agency	David Miami
Campaign	Don Harris
Managing Partner	Pancho Cassis
Managing Director	Carolina Vieira
首席创意官	Rafael Donato
集团创意总监	Alejandro Juli
联合创意总监	Georgia Taylor
联合创意总监	Sarah Dembkowski
美术指导	Georgia Taylor
文案	Sarah Dembkowski
Head of Production	Brenda Morrison Fell
Senior Producer	Esteffania Najera
Chief Strategy Officer	Paula Vampre
Executive Strategy Director	Annie Rowe
Strategist	Brooklyn Carey
Director of Business Affairs	Barbara Karalis
Business Affairs Manager	Catalina Peña
EP	Josh Morse
Founder	Pat Co
Founder	Rachel Seitel
Lead Editor	Katie Cali
Managing Director	Laura Macauley Thoel
HOP	Amanda Ornelas
着色	Gabe Sanchez
音乐	Radish Music
Vice President/Marketing	Adrienne Lofton
Marketing Director	Menaka Shroff
Director/Product Marketing & Merchandising	Alex Horowitz
Director Brand Marketing	Jason Fournier
Brand Marketing Manager	Blake Bensman
Global Creative Coordination	Alicia Marder
Marketing Activation Leader	Brendon Holder
Digital Marketing Manager	Jesse Cohen
Marketing Partner	Marissa Haby
Marketing Program Manager	Liza Kahn
Marketing Manager	Victoria Goolnick
项目经理	Rachel McConnell
Chief Operating Officer (COO)	Sylvia Panico
Head of Account Management	Mariana D'aprile
Group Account Director	Gabriella Hellbrugge
客户主管	Isabella Carrion
客户主管	Patricia Menéndez
客户主管	Camille Garcia
Innovation Director	Toni Ferreira
Social Content Strategist	Maria Fernanda Maceda
PR Director	Sandra Azedo
制作公司	Gifted Youth
导演	Daniel Gray Longino
后期制作	The Den
剪辑师	Ryan Spears
AE	Jesse Richard
执行制片	Jennifer Mersis
Senior Producer	Toby Louie
音乐作曲家	Spencer Stewart
Music Supervision	Peymon Maskan
Music Supervision	Alec Stern
Lead Music Supervisor	Jenna Wilson
Lead Music Supervisor	Gemma Schladow
Talent Curator	Mayflower Reklame BV
Talent Curator	Ian Weintraub
Talent Curator	Kerri Green