| 标题 | Project Resume |
| 广告公司 | FCB India |
| 广告战役 | Project Resume |
| 广告主 | Salaam Bombay |
| 品牌 | Salaam Bombay |
| Posted | 5月 2015 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | In most parts of India, the birth of a girl is considered a curse. Not surprisingly, education and a chance at a meaningful career is not at all in the cards for underprivileged girls. But, NGO Salaam Bombay is fighting to change that. The organization rightly believes that given a chance, girls could personally thrive and boost their communities. To help Salaam Bombay garner corporate support to fund education programs for girls, advertising agency, FCB Ulka created “Project Resume,” a heart-warming campaign that illustrates the hopes and dreams of Indian girls. As quick-cut images of poor girls are shown peddling wares on dirty streets, three of the organization’s best-and-brightest prospects are shown working with a recruitment firm on their resumes. Their credentials, based on their dreams and ambitions, land them job interviews. To the surprise of HR professionals and company leaders, it’s young girls they find before them to interview, not the seasoned pros they expect to see. The corporate leaders quickly realize that they can play a critical role in making the dreams expressed by the girls on their would-be resumes a reality. |
| 媒体类别 | Web Film |
| 长度 | |
| 首席创意官 | Satbir Singh |
| 执行创意总监 | Haresh Moorjani |
| 创意总监 | Devendra Mankame |
| 创意总监 | Donovan D'Souza |
| 文案 | Akanksha Toshniwal |
| 联合创意总监 | Rajdatta Ranade |
| Film Executive | Sukirth Rao |
| 导演 | Suraj Wanvari |
| Sr. VP of HR | Savita Mathai |