A girl conveys her affection for the boy but changes her line as the boy’s mother passes by. The brand inspires a new lingo between the two.
哲学
The campaign Love & Lotte is about innocent love. There is no purpose or agenda behind the love - it’s pure and simple like a pie.
问题
Lotte Choco Pie comes home for the school going child but loses traction as the child grows into teen. The campaign aims to connect emotionally with the growing up kid without losing its brand essence of purity and innocence
结果
It is still too early but the initial reactions from the field are extremely positive, with retail sales seeing an immediate uptick . The agency is extending the campaign idea into several other organically relevant points.