| 标题 | Bring Back Friday |
| 广告公司 | Buutvrij for life |
| 广告战役 | Bring Back Friday |
| 广告主 | IKEA |
| 品牌 | IKEA |
| Posted | 10月 2021 |
| 行业领域 | 家用电器、家具及园艺工具 |
| 剧情简介 | As the world’s largest furniture retailer, IKEA saw an opportunity to make a statement on sustainability during the most commercial day of the year: Black Friday. The day when everything revolves around buying, buying and more buying. We turned this around by asking customers to sell their old IKEA furniture back to us on ‘Bring Back Friday’. So we could give it another life by refurbishing it and reselling it in our stores.This is how we both value and reward not buying new products. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 文案 | Bram Eigenfeld |
| 美术指导 | Tim Teunissen |
| 创意总监 | Maarten Boer |
| 创意总监 | Martijn Kranenburg |
| 客户总监 | Mariken Bongers |
| 客户经理 | Yvette Draijer |
| Strategist | Thomas van der Mijl |
| Managing Director | Valerie van den Huijsen |
| Creative | Jorn Dost |
| RTV Production | joze rikken |
| 制片 | Judith Kampman |
| Assistant Producer | Amna Badsah |
| Assistant Producer | Isa Holtus |
| 剪辑师 | Kris Lodewijk |
| 剪辑师 | Hero Kuijsten |
| 音乐 | BMG |
| Marketing Manager | Frederike Ottelander |
| Marketing Communications Specialist | Roxanne op 't Land |
| Marketing Campaign Leader | Donna Zweevel |
| Communication Operations Manager | Carlien Verplanken |
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