标题 | Courage Cinzia |
广告公司 | Ogilvy UK |
广告战役 | Courage is Beautiful |
广告主 | Unilever |
品牌 | Dove |
首次发布日期 | 2020 / 4 |
行业领域 | 卫生及个人护理产品 |
剧情简介 | Dove have always believed that beauty is not defined by shape, size or colour, but by feeling the best version of yourself - authentic, unique, real and true. The latest global campaign from the brand reminds us that there is no greater expression of beauty than the qualities of compassion and courage by paying tribute to the heroic front-line healthcare workers around the world fighting Covid 19 who have captured the hearts and affections of billions in recent weeks. The film, from Ogilvy’s teams in London and Toronto, was turned around in days by Ogilvy's teams in London and Toronto. To collect the images, the agency approached real doctors and nurses they found on sites such as Instagram and asked for permission to use their photos. Launched in Canada and the US this week, it is due to roll out across the world over the next few days. |
媒体类别 | 平面 |
长度 | |
Global Executive Creative Director | Daniel Fisher |
首席创意官 | Brian Murray |
创意总监 | Christian Horsfall |
创意总监 | Juliana Paracencio |
联合创意总监 | Pam Danowski |
Chief Strategy Officer | Tom Kenny |
Managing Director/Partner | Nadja Bellan-White |
Managing Director/Partner | Aviva Groll |
Account Coordinator | Rebecca Tummers |
Head of Project Management | Mike Kerry |
广告公司制片 | Marie-Pierre Touré |
广告公司制片 | Eric Thompson |
Head of Production | Sarah Thompson |
Print Producer | David Scanlon |
Assistant Editor | Nathan Olszewicki |
音乐作曲家 | Kevin Sargent |
Executive Vice President | Alessandro Manfredi |
Marketing Manager | Divya Singh |
Brand Manager | Laura Douglas |
Global Executive Creative Director | Daniel Fischer |
首席创意官 | Brian Murray |
美术指导 | Christian Horsfall |
文案 | Pam Danowski |
Managing Director | Aviva Groll |
客户总监 | Beth Blatch |
广告公司制片 | Marie-Pierre Toure |
剪辑师 | Eric Thompson |
剪辑师 | Chris Murphy |
执行制片 | Kristina Anzlinger |
Assistant | Nathan Olszewicki |