| 标题 | IKEA Its that affordable PRICE TAGs |
| 广告公司 | Ogilvy UAE |
| 广告战役 | Ikea It's That Affordable Price Tags |
| 广告主 | IKEA |
| 品牌 | Ikea Saudi Arabia |
| 首次发布日期 | 2017 / 3 |
| 行业领域 | 杂货店、专卖店 |
| 剧情简介 | To show how affordable Ikea products were we took the price and turned it into a new currency. A stool equals 3 coffees. A table five packs of toothpaste. A cupboard equals 5 pizzas. This way our customers understood that you get a whole lot for the price of everyday things. So we changed the prices for graphic symbols of everyday things. The customers could now easily work out how little Ikea products were. And when they looked at how much they were getting. They loved the new currency. |
| 媒体类别 | Web Film |
| 长度 | |
| 市场 | 沙特阿拉伯 |
| 执行创意总监 | Ramzi Moutran |
| 执行创意总监 | Maher El Baba |
| 创意总监 | Juliana Paracencio |
| 联合创意总监 | Luiz Vicente Simões |
| 美术指导 | Juliana Paracencio |
| 首席创意官 | Paul Shearer |
| 文案 | Luiz Vicente Simões |
| 插图画家 | Bruno Rodrigo de Miranda |
| 设计师 | Mônica Yuri |
| Communication and PR Manager | Rami Rihani |
| Communication and PR Manager | Taha Iqbal |
| Marketing Manager | Faisal AlGain |
| 客户总监 | Bernard Abou Nader |
| Motion Graphics | Amro Ayman Bakri |
| Motion Graphics | Ben Griffiths |