| 标题 | Bertucci’s Brand Relaunch Campaign |
| 广告公司 | Publicis Sapient |
| 广告战役 | Bertucci’s Brand Relaunch Campaign |
| 广告主 | Bertucci’s |
| 品牌 | Bertucci’s |
| 首次发布日期 | 2012 / 4 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | Sapient is responsible for the re-launch of the Bertucci’s brand with the roll-out of a multichannel marketing campaign that speaks to a new Millennial target audience without alienating Bertucci’s core customer. Broadcast, print, radio, out of home, menu redesign, in-store collateral, web redesign, web content, online advertising, social media support, mobile applications, media buying, placement services will make up the body of work. |
| 媒体类别 | 互动 |
| 长度 | |
| 更多信息 | www.bertuccis.com/welcome |
| 创意总监 | Alan Pafenbach |
| Sr Art Director | Carlos Noel Perez |
| Sr Art Director | Micah Whitson |
| Sr Art Director | Matt McGowan |
| 联合创意总监 | Pete Louison |
| 文案 | Adam Cote |
| 美术指导 | Michelle Melino |
| 设计师 | Kirsten Mohr |