| 标题 | Hitting Back |
| 广告公司 | T&Pm |
| 广告战役 | Blind Fighter |
| 广告主 | iD Mobile |
| 品牌 | iD Mobile |
| 首次发布日期 | 2016 / 8 |
| 行业领域 | 电信服务 |
| 剧情简介 | In Episode 1, Hoy describes how he was picked on at school: “People would always say, ‘How can you fight if you can’t see?’” Episode 2 explores the “guessing game” of fighting blind – with Hoy explaining how “he can’t see the punches” coming – but, once he grabs his component in the ring, “I forget I’m actually blind. Even if it’s just for five minutes, it just takes that feeling away, and you feel free.” Episode 3 illustrates how the sport has empowered Hoy to celebrate his individuality and master his fear. “A cold fear goes down your whole spine,” he says. “But then I realise, all of it’s in your head. I was born like this, but I’m not going to let it stop us.” |
| 哲学 | In the series, Hoy describes in his own words how the sport has helped him rethink his relationship with fear, taking on his own inner demons and using self-defence as a way of building his self-confidence and self-belief. |
| 媒体类别 | Web Film |
| 长度 | |
| 音频 | Scramble |
| 创意合伙人 | Micky Tudor |
| 创意总监 | Dan Watts |
| 创意总监 | Danny Hunt |
| 创意团队 | Carl Storey |
| 客户企划 | Matt Nixon |
| 制片 | Adam Henderson |
| Business Director | Sam Lewis |
| 客户总监 | Eliza Sloss |
| 制作公司 | Carbon Digital |
| 制片 | Nazneen Hosenie |
| Production Assistant | Tom Katter |
| 导演 | Simon Frost |
| 导演 | Ben Hanson |
| 摄影指导 | Phil Thomas |
| 动画 | Thomas Brady |
| 动画 | Kerry Akif |
| 动画 | Riaz Farooq |
| Colorist | Simon Pearson |
| Senior Sound Designer | Ollie Usher |
| Sound Designer | Russell Bradley |
| 媒介公司 | Blue449 |
| 媒介企划 | Charlotte Clayton |
| 媒介企划 | Emma Putnam |
| Social Content Agency | AllTogetherNow |
| Social Content Planner | James Chanter |
| Social Content Account Manager | Ella Clay |
More Work
SEE ALLWhere did it all go wrong?
- 品牌:
- The Sunday Times
- 广告公司:
- T&Pm
I went to school with her
- 品牌:
- The Sunday Times
- 广告公司:
- T&Pm
I Had That Idea
- 品牌:
- The Sunday Times
- 广告公司:
- T&Pm
How Much?
- 品牌:
- The Sunday Times
- 广告公司:
- T&Pm
Am I on it?
- 品牌:
- The Sunday Times
- 广告公司:
- T&Pm
Keepy-Ups
- 品牌:
- talkSPORT
- 广告公司:
- Pulse Creative
Know Your Times
- 品牌:
- The Times & The Sunday Times
- 广告公司:
- T&Pm