| 标题 | Bright Idea |
| 广告公司 | AlmapBBDO |
| 广告战役 | Bright Idea |
| 广告主 | General Electric Company |
| 品牌 | GE |
| 首次发布日期 | 2011 / 4 |
| 行业领域 | 能源生产、原料及矿物 |
| 哲学 | This is one of the first two films produced by AlmapBBDO for GE of Brazil. For this campaign, AlmapBBDO started in 2010 a work of research and studies, and from them, films were developed using the ludicrous to interpret the concept of the campaign and ads that highlight the areas in which GE and its concern to encourage development while preserving the environment. |
| 媒体类别 | 电视 |
| 媒介总监 | Paulo Camossa Jr. |
| 创意团队 | Sophie Schoenburg, Vico Benevides |
| 制作公司 | REBOLUCION BR |
| 执行制片 | Patricio Alvarez Casado |
| 制作 | Mariano Avellaneda |
| 导演 | Armando Bo |
| 摄影 | Javier Juliá |
| 美术指导 | Daniel Gimelberg |
| 后期制作 | Pickle House,Luis Staffolani |
| 剪辑师 | Patricio Peña |
| 电影电视 | Taís Olhiara Bezerra |
| 客户经理 | Oscar Ferreira. Renata Wirthmann, Caio Henrique |
| 战略企划 | Daniel Diniz e Maria Anita Martinez |
| 创意总监 | Marcello Serpa |
| 创意总监 | Luis Sanchez |
| 电影电视 | Vera Jacintho |
| 电影电视 | Gabriel Dagostini |
| 电影电视 | Diego Villas Boas |
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