| 标题 | Cinderella 2023 (144s) |
| 标题 (原始语言) | Cendrillon 2023 (144s anglais) |
| 广告公司 | TBWA\PARIS |
| 广告战役 | Once upon a time, today’s Discount |
| 广告主 | Aldi |
| 品牌 | Aldi |
| 首次发布日期 | 2023 / 4 |
| 行业领域 | 百货公司、超市 |
| 哲学 | 35 years ago, ALDI opened its first store in France and the Albrecht family continued to expand its Discount invention outside Germany (ALbrecht DIscount). Today, with 1,300 stores and more than 16,000 employees in France, ALDI keeps up with the times and its unique distribution model responds more than ever to people’s lives today. The new page in ALDI communication turning at the beginning of April aims precisely to reaffirm the brand’s discounting DNA with a fresh breath of modernity. The new brand film conceived by TBWA\Paris projects ALDI into a universe that richly evokes fairy tales and legends that are part of our shared culture. The film draws on the timeless story of Cinderella to better reinterpret it, reinvent it, and make it relevant to today's lives that are all about simplicity, pragmatism and common sense. It is therefore the very image of Discounting as invented by ALDI! This film, which will be broadcast on television and digital, is the first chapter of ALDI's new brand strategy, whose media plan is orchestrated by the Cospirit agency. |
| 媒体类别 | 互动 |
| 长度 | |
| Soundtrack | Bibbidi-Bobbidi-Boo - The Magic Song by Coco bans |
| 后期制作 | \ELSE |
| 广告经理 | Anne-Marie Gaultier |
| 广告经理 | Patricia Bouquet |
| 广告经理 | Johanna Ducloux |
| 广告经理 | Constance Verro |
| 广告经理 | Océane Gourbière |
| Vice President (VP) | Anne Vincent |
| Managing Director | Marc Fraissinet |
| Account Management | Nicolas Simonnet |
| Account Management | Aicha Kheloufi |
| Account Management | Hélène Logeais |
| Account Management | Perrine Rodier |
| 战略企划 | MERCIER Loïc |
| 战略企划 | Léa RIVOIRE |
| 执行创意总监 | Benjamin Marchal |
| 执行创意总监 | Faustin Claverie |
| 美术指导 | Sébastien Guinet |
| 文案 | Josselin Pacreau |
| Head of Creative Producer | Maxime Boiron |
| 制作公司 | HENRY |
| 导演 | Sebastian Strasser |
| 摄影指导 | Roman Vas'Yanov |
| Post-production Producer | Elise Gamboa |
| Head of Music and Sound | Olivier Lefebvre |
| Soundtrack Director | Fanny Mithois |
| Music Art Director | Ferdinand HUET |
| Music Art Director | Thomas Jacquet |
| Sound Engineer | Matthieu Seignez |
| Business Affairs | Marion LE GULUCHE |
| 音乐作曲家 | Jerry Hoffman |
| 音乐作曲家 | Mack David |
| Music Publishing | Walt Disney Music Company |
| Music Publishing | Universal Music |
| Music Production | Soondclub |
| 媒介公司 | CoSpirit MediaTrack |
| Social Media Agency | Mogul Marketing, Inc. |
| 广告公司制片 | Anne-Claire Girard |
| 执行制片 | Hugo Diaz |
| 摄影指导 | Roman Vasyanov |
| Line Producer | Thierry Bettas-Begalin |
More Work
SEE ALLCinderella 2023 (60s French)
- 品牌:
- Aldi
- 广告公司:
- TBWA\PARIS
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- 广告公司:
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