标题 | Case Contract for Change |
广告公司 | FCB Chicago and FCB NY |
广告战役 | Contract for Change |
广告主 | AB Inbev |
品牌 | Anheuser Busch, Michelob ULTRA |
首次发布日期 | 2021 / 4 |
行业领域 | 啤酒,苹果酒 |
广告口号 | Calling all farmers join contract for change today |
剧情简介 | Contract for Change is Michelob ULTRA Pure Gold’s commitment to create an organic future by helping farmers transition to organic through technical support, transitional premiums and a purchase guarantee. #GROWORGANIC |
媒体类别 | 案例研究 |
长度 | |
制作公司制片 | Domenic Caruso |
Former Chief Creative Officer FCB Chicago | Liz Taylor |
客户主管 | Michael Fox |
Chief Creative Officer FCB Chicago | Andrés Ordóñez |
制作公司制片 | Rene Steinkellner |
EVP Group Management Director | Antoniette Wico |
Co-Chief Creative Officer FCB NY | Gabriel Schmitt |
VP Director of Production | Joe Tipre |
Executive Creative Producer | John Bleeden |
联合创意总监 | Tim Schoenmaeckers |
联合创意总监 | Niels Sienaert |
执行制片 | Ximena Aguirre |
剪辑师 | Cameron Yergler |
VP Director of Audio | Jason Ryan |
EVP Worldwide Creative Partner | Fred Levron |
SVP Director of Strategic Planning | Thomas Hehir |
VP Creative Director | Marianna Ruiz |
Vice President Marketing Michelob ULTRA (current) | Ricardo Marques |
Sr. Art Director | Marcus McCoy |
后期制作 | Alex Bartczak |
制作 | Myles Beeson |
摄影指导 | Myles Beeson |
Director Project Management | Kristin Oberg |
Sr. Production Business Manager | Ellen Kuratnik |
Talent Manager | Trish Gregor |
Vice President Marketing Michelob ULTRA (former) | Azania Andrews |
Senior Marketing Director Michelob ULTRA | Marcela Garcia |
Sr. Producer | Carolina Velez |
创意总监 | Peter Carnavale |
Management Director | Bianca Marcus |
Chief Strategy Officer | John Kenny |
VP Analytics Director | Paul Bierzychudek |
Senior Strategic Planner | Melissa Jackson |
制作公司制片 | Jim Walter |
制作公司制片 | Jonathan Wachala |
Production Business Manager | Steve Armstead |
Traffic Manager | Mary-Beth Patton |
摄影师 | Steven Piper |
音频工程师 | Batsirayi Zesaguli |
Studio Manager | Drew Beeson |
Director Michelob ULTRA | Samantha Durrant |
Senior Director of Agricultural Procurement Michelob ULTRA | Jessica Newman |
后期制作 | Lord + Thomas |