| 标题 | Unforgotten |
| 广告公司 | FCB Chicago |
| 广告战役 | Unforgotten |
| 广告主 | Illinois Council Against Handgun Violence |
| 品牌 | Illinois Council Against Handgun Violence |
| Posted | 4月 2015 |
| 行业领域 | 公共安全、保健及卫生 |
| 剧情简介 | Introducing Unforgotten – an installation/exhibit that featured lifelike statues of gun violence victims in their actual clothes. A mobile app identified the nametag on each statue, activating video of a life that was lost but not forgotten. The app connected you to a website where you could read and share more stories of victims. Most importantly, the app also enabled you to immediately take action by volunteering and by signing a petition for change. The entire experience was documented with an online film. |
| 问题 | 30,000 victims die from gun violence in the US every year. People have become numb. How do you overcome their apathy and compel them to get involved? You turn apathy into action by bringing back the victims to tell their stories. And you bring them back with a live event in public spaces where they simply can’t be ignored. |
| 媒体类别 | 促销与事件 |
| 长度 | |
| 首席创意官 | Todd Tilford |
| 集团创意总监 | Chuck Rudnick |
| 美术指导 | Jordan Sparrow |
| Creative Producer | John Bleeden |
| Creative Producer | Rachel Chapman |
| 导演 | Ben Flaherty |
| 客户主管 | Ky Anderson |
| Group Management Director | Karyn Kerner |
| 战略企划 | Hayet Rida |
| Director Experience Planning | Katie Swindler |
| President | Virginia Devlin |
| Vice President (VP) | Alexis Valenti |
| 制作公司 | Lord + Thomas |
| 执行制片 | Katie Roach |
| 执行制片 | Jared Stachowitz |
| 剪辑师 | Steve Immer |
| 文案 | Anthony Williams |
| 集团创意总监 | Derek Sherman |
| 集团创意总监 | John Skibicki |
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