| 标题 | Iceberg Bird |
| 广告公司 |
Leo Burnett Group Manila
|
| 广告战役 |
Melting Ice Caps
|
| 广告主 |
WWF
|
| 品牌 |
WWF
|
| Posted | 11月 2016 |
| 行业领域 | 环境与生态问题
|
| 广告口号 | After a period of two months, awareness for the campaign was measured at 22% in schools and 14% in communities where they were placed and helped increase traffic to the WWF Philippines website where more information about this and other environmental issues are housed. |
| 剧情简介 | To show how melting ice directly affected local wildlife, the “icebergs” in the posters actually formed noses, beaks, and nostrils of animals struggling to stay above water. |
| 问题
| The Philippines is roughly 5,700 kilometers away from the Arctic Circle. The problem of melting ice caps is not really a cause for alarm for tropical countries like the Philippines who see no immediate threat. However, studies have revealed that sea levels in the Philippines have risen by an average of 14.7 millimeters per year. As a result, valuable land mass are slowly dissapearing. Land that animals and creatures depend on for food and habitat. The aim of the campaign is to bring awareness of the repercussions of melting ice caps. That even though this is happening thousands of kilometers away, its devastating effects have now reached Philippine shores. |
| 媒体类别 |
户外广告
|
| 创意总监 |
Dingdong Baes
|
| 创意总监 |
Noel San Juan
|
| 文案 |
Raoul Panes
|
| 文案 |
Noel San Juan
|
| 美术指导 |
Dingdong Baes
|
| 美术指导 |
Sid Luzentales
|
| 广告公司制片 |
Marissa Abayari
|
| 插图画家 |
Dingdong Baes
|
| 项目经理 |
Aileen Nunag
|
