标题 | Roachville |
广告公司 | TBWA\Hunt\Lascaris Johannesburg |
广告战役 | Roachville |
广告主 | Tiger Brands |
品牌 | Doom Fogger |
首次发布日期 | 2012 / 7 |
行业领域 | 家庭清洁及护养用品 |
剧情简介 | Doom Fogger prevents insects from making your home, their home. Using cracks on outdoor walls, we created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks. |
哲学 | Doom Fogger prevents insects from making your home, their home.Using cracks on outdoor walls, we created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks. |
问题 | There are over 100 000 species of insect in South Africa, no wonder some call it Roachville. |
结果 | On the streets of Johannesburg, our little worlds were exposed to more than 50 000 captive pedestrians and motorists. It created a buzz with thousands of social media impressions. Proof that the small city of Roachville, could not be ignored. |
媒体类别 | Ambient |
长度 | |
创意总监 | Justin Wright |
执行创意总监 | Matthew Brink |
执行创意总监 | Adam Livesey |
美术指导 | Sifiso Nkabinde |
文案 | Thokozani Mashigo |
Art Buyer | Sharon Cvetkovski |
制作经理 | Craig Walker |
导演 | Rowan Cloete |
制片 | Matthew Durant |
制片 | Veronica Gerfen |
剪辑师 | Mark Lebenon |
客户总监 | Vanessa Maselwa |
摄影师 | Russell Scott |
模型制作 | Russell Scott |
模型制作 | Chris Drake |
音效设计公司 | Lovemore Nkuna |