| 标题 | Roachville |
| 广告公司 | TBWA\Hunt\Lascaris Johannesburg |
| 广告战役 | Roachville |
| 广告主 | Tiger Brands |
| 品牌 | Doom Fogger |
| 首次发布日期 | 2012 / 7 |
| 行业领域 | 家庭清洁及护养用品 |
| 剧情简介 | Doom Fogger prevents insects from making your home, their home. Using cracks on outdoor walls, we created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks. |
| 哲学 | Doom Fogger prevents insects from making your home, their home.Using cracks on outdoor walls, we created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks. |
| 问题 | There are over 100 000 species of insect in South Africa, no wonder some call it Roachville. |
| 结果 | On the streets of Johannesburg, our little worlds were exposed to more than 50 000 captive pedestrians and motorists. It created a buzz with thousands of social media impressions. Proof that the small city of Roachville, could not be ignored. |
| 媒体类别 | Ambient |
| 长度 | |
| 创意总监 | Justin Wright |
| 执行创意总监 | Matthew Brink |
| 执行创意总监 | Adam Livesey |
| 美术指导 | Sifiso Nkabinde |
| 文案 | Thokozani Mashigo |
| Art Buyer | Sharon Cvetkovski |
| 制作经理 | Craig Walker |
| 导演 | Rowan Cloete |
| 制片 | Matthew Durant |
| 制片 | Veronica Gerfen |
| 剪辑师 | Mark Lebenon |
| 客户总监 | Vanessa Maselwa |
| 摄影师 | Russell Scott |
| 模型制作 | Russell Scott |
| 模型制作 | Chris Drake |
| 音效设计公司 | Lovemore Nkuna |