Samsøe Samsøe - "Resell Tag - Board"

Uncle Grey

Uncle Grey Copenhagen, 丹麦

1322

该广告属于ACT Responsible项目展品

品牌: Samsøe Samsøe
国家: 丹麦

广告主: Samsøe Samsøe

标题	Resell Tag - Board
广告公司	Uncle Grey
广告战役	Resell Tag
广告主	Samsøe Samsøe
品牌	Samsøe Samsøe
首次发布日期	2022 / 4
行业领域	服装、服饰店
剧情简介	“The Resell Tag” is a unique scannable code in each piece of clothing that will activate a series of digital actions, automatically creating a sales ad for the item and promoting it across Facebook and Instagram.
哲学	Each item comes with a micro media budget attached, that allows for a hyper-targeted campaign that promotes the item on Facebook and Instagram to help create interest and find a new home for the item. The Resell Tag is designed to activate a series of data points that is assigned to each tag and make the reselling of the particular item as quick and painless as possible. Ensuring that clothes don’t wind up in the back of the closet, but instead, extend the life cycle of each and every item and make sure it gets worn.
媒体类别	案例研究
长度	75 seconds
广告经理	Peter Sextus
广告经理	Klara Lykke Reddersen
广告经理	Sofie Niebuh
广告经理	Andy Sørensen
广告经理	Christian Øgendahl
Creative Chairman	Lars Samuelsen
执行创意总监	Lars Dyhr
Worldwide Chief Creative Officer	Javier Campopiano
创意总监	Andreas Hoff
创意总监	Clara Prior-Knock
Digital Director	Kasper Andkjaer Nielsen
Client Services Director	Josephine Winther-Poupinel
美术指导	Louise Dupont Cerroni
Editor & Motion Graphics Artist	Thorbjørn Fessel
Creative/Photographer	Rasmus Lind
Creative	Simon Frøsig Christensen
Creative	Nicoline Grace Paulsen
客户经理	Nina Brinkmann Jønler
Final Artist	Michael Madsen
Strategist	Gustav Thuesen