Change the ref - "America's Most Haunted - Board"

Grey New York

Grey New York New York, 美国

1269

该广告属于ACT Responsible项目展品

品牌: Change the ref
国家: 美国

广告主: Change the ref

标题	America's Most Haunted - Board
广告公司	Grey New York
广告战役	America's Most Haunted
广告主	Change the ref
品牌	Change the ref
首次发布日期	2022 / 6
行业领域	慈善机构、基金、志愿者
剧情简介	The past few years have been among the deadliest years on record in the U.S. with 45,000 deaths annually. But the trauma of gun violence doesn’t end there. Survivors are haunted by the mental health impact every day.
哲学	America’s Most Haunted is a completely immersive, 360 audio experience. Advanced sound design brought this scary story to life with over 250 foley channels, spatial mixing techniques, and the frequency of fear (below 19 Hz). Contrasting moments of silence and peaks of volume created jump scares and built tension, while alternating ethereal and grounded sound design made the horror story sound all too realistic. In addition, muffled sound effects and reverbs were expertly used in the survivor’s flashbacks, while atonal distortions and abstract textures made the listener disorientated and uncomfortable. This effect was amplified through piano textures, waterphones, and a deconstructed soundtrack. But this wasn't just another scary story—it's a story inspired by a real shooting that left a teenager emotionally and physically scarred. We concluded the podcast by encouraging listeners to get involved at ChangeTheRef.org as well as providing emotional support resources at SurvivorsEmpowered.org. Ultimately, listeners weren’t just haunted—they were moved to take action.
问题	To reach a population desensitized to gun violence, we needed to make that trauma visceral. People needed to not just hear these stories, but to feel them. We created a chilling horror story and truly immersive audio experience. On June 3rd, 2022, National Gun Violence Awareness Day, we hijacked the popular, "Disturbed: True Horror Stories" Podcast, surprising listeners with a different kind of terror.
媒体类别	案例研究
长度	130 seconds
广告经理	Manuel Oliver
Worldwide Chief Creative Officer	Javier Campopiano
首席创意官	Tim Jones
集团创意总监	Laura Potucek
集团创意总监	Guy Bricio
集团创意总监	Josh Eastman
集团创意总监	Ron Lewis
创意总监	Olivia Peet
创意总监	Lindsei Barros
创意总监	Erica Gale
美术指导	Kaio Mendes
项目经理	Joey Scarillo
客户总监	Elizabeth Gilchrist
音效设计公司	CANJA Audio Culture
音效设计公司	Curitiba
Sound Design Executive Producer	Nessa Mafra
Sound Design Producer	Ana Flor Bohrer
Sound Design Producer	Flavia Medeiros
Sound Design Producer	Matheus Peres
Head of Sound	Lucas Sfair
Head of Sound	Eduardo Karas
Head of Sound	Filipe Resende
Sound Designer	Bruno Vieira Brixel
Sound Designer	Leonardo Lima
Global Creative Chairman	John Patroulis
首席创意官	Justine Armour