标题 | Access Codes - Board |
广告公司 | Grey New York |
广告战役 | Access Codes |
广告主 | Haleon |
品牌 | Haleon |
首次发布日期 | 2022 / 10 |
行业领域 | 非处方药 |
剧情简介 | We came up with an innovative way to make everyday healthcare more inclusive for those with trouble reading and seeing, and ensure that everyone has equal access to the safety information on Haleon product labels. By reimagining the power of barcodes, we were able to instantly make every existing Haleon product pack accessible without the need to redesign and redistribute product. We accomplished this through a collaboration with Microsoft's Seeing AI, where we enhanced the functionality of the app’s barcode scanner. Previously the barcode scanner activated a voice to read the product name and price. We worked with Microsoft to program all the safety warnings, instructions, ingredients, and other important text from each individual Haleon product label into the barcode—creating Access Codes the world’s first barcodes that speak all the important information from our labels aloud. |
媒体类别 | 案例研究 |
市场 | 英国 |
Creative Agency | WPP |
Executive Client Lead | Alina Kessel |
Head of Strategy | Ben Kay |
首席创意官 | Thiago Cruz |
Worldwide Chief Creative Officer | Javier Campopiano |
执行创意总监 | Armando Flores |
执行创意总监 | Sara Worthington |
Clients Director | Jason Kahner |
联合创意总监 | Eileen Matthews |
Global Head of Inclusion Design | Christina Mallon |
集团创意总监 | Brent Singer |
Global Account Director | Jean Donahue |
项目经理 | Dori Metres |
联合创意总监 | Zeus Alvarez |
联合创意总监 | Shina Lee |
客户主任 | Haleon |