标题 | Whales |
广告公司 | DDB Budapest |
广告战役 | Whales |
广告主 | Greenpeace |
品牌 | Greenpeace |
首次发布日期 | 2019 |
行业领域 | 环境与生态问题 |
剧情简介 | Greenpeace Hungary has been fighting against plastic pollution in the oceans since 2002. For their spring communication, they wanted a campaign that would not communicate data to people but would raise awareness and most importantly, make them care about plastic in oceans. We created sounds that imitate the sound of beach waves, using nothing but trash plastic bags. This is how we bring home the message that it's getting harder and harder to tell apart the sea from plastic trash. |
媒体类别 | 广播 |
长度 | |
创意总监 | Karolina Galacz |
创意总监 | Zsolt Balogh |
美术指导 | Emese Gillotte |
文案 | Dorottya Tóth |
Strategist | Sarolta Gal |
导演 | Dávid Lukács |
广告公司制片 | Zsofia Maul |
Sound Designer | Abris Gryllus |