| 标题 | Can't Wait to Winter (Global) |
| 广告公司 | HoC Dubai |
| 广告战役 | Can’t Wait to Winter |
| 广告主 | The Department of Culture and Tourism Abu Dhabi |
| 品牌 | The Department of Culture and Tourism Abu Dhabi |
| 首次发布日期 | 2023 / 11 |
| 行业领域 | 目的地（国家与地点） |
| 剧情简介 | As for the fourth stage, a non-celebrity global film follows the story of a family whose clothes similarly make a run for it, excited to enjoy the fun themselves. This final rendition of the creative concept sees the clothes breaking free to explore Abu Dhabi, as the family plays a wildly enjoyable game of catch-up. |
| 哲学 | After declaring to the world that ‘One Summer Isn’t Enough’, the Department of Culture and Tourism – Abu Dhabi is putting itself on the map as an ultimate winter sun destination. While winter in the West means grey skies and duller days, Abu Dhabi offers holiday-goers the chance to free their fairer-weather favourites from storage boxes everywhere. Abu Dhabi invites them shake off the winter blues and do what they rarely imagine doing this time of year – get excited to winter. Whereas for regional markets, excitement and winter go hand in hand. After long, slow summers, Abu Dhabi’s neighbours can’t wait for winter. By turning ‘winter’ into a verb, the campaign makes it an active season, embodying the spirit the capital wants to embrace. And so, the campaign kicks off with a series of whimsical films in four stages, produced by Dejavu. Each brings this excitement to life in full force, following the adventures of packed outfits as they actively escape their owners after arrival. With so much anticipation in the air, even these animated clothes ‘Can’t Wait to Winter’ in Abu Dhabi. Even a packed line-up of films such as this showcases just the tip of the excitement iceberg in store for visitors this winter. One thing’s for sure, winter in Abu Dhabi has us on the edge of our seats. |
| 媒体类别 | 电视 |
| 长度 | |
| 广告经理 | H.E. Nouf Mohamed Al-Boushelaibi |
| 广告经理 | Ghadeer Khub |
| 广告经理 | Nada Assaf |
| 广告经理 | Mohamed ElShorafa |
| 广告经理 | Mira Al Abdullah |
| Managing Director | Natalie Shardan |
| 首席创意官 | Akhilesh Bagri |
| Client Services Director | Rawida Saade |
| 客户总监 | Yehia El Joueidi |
| Senior Account Executive | Mohamad Saboury |
| Head of Strategy | Frances Bonifacio |
| Digital & Channel Strategist | Karim Mroueh |
| 创意总监 | Andre Couto |
| 联合创意总监 | Daniel Zacatenco |
| Senior Copywriter | Zein Sadedin |
| Senior Copywriter | Nehal Salah |
| Senior Art Director | Kunal Gawani |
| Sr. Digital Designer | Yasir Ali |
| 制作公司 | Dejavu Dubai |
| 执行制片 | Manasvi Gosalia |
| 制片 | Maarouf Bikdache |
| Head of Production | Kavya Iyer |
| 导演 | Fernando Livschitz |
| 摄影指导 | Fatih Türker |
| 摄影师 | Naim Chidiac |
| Head of Post Production | Rafic Sawaya |
| 制片 | Sampada Harkara |
| 导演 | Navzar Eranee |
| 摄影指导 | Marcus Autelli |
| 摄影师 | Rohan Shreshta |
| 摄影指导 | Daniel Tudano |
| 导演 | Mohamad Kalawi |
| 摄影指导 | Mik Allen |