标题 | Keith |
广告公司 | McCann London |
广告战役 | My Sub, My Way |
广告主 | Doctor's Associates Inc. |
品牌 | Subway |
Posted | 5月 2013 |
行业领域 | 餐馆与快餐 |
剧情简介 | People want healthier choices. In order to promote the launch of the new low fat Flatbread range at Subway, we introduced the public to Keith.Keith, who likes to be called Bob, leads a pretty ordinary life and becomes empowered upon entering a Subway store for the first time as he is faced with so many choices, including healthy ones. It’s Keith’s Sub and it’s Keith’s way. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
创意总监 | Rob Doubal |
创意总监 | Laurence Thomson |
美术指导 | Lianne Galazka |
美术指导 | James Rooke |
文案 | Imogen Jones |
文案 | Melissa Cain |
导演 | Jonathan Herman |
制作公司 | Blink London |
制片 | Andrew Studholme |
后期制作 | Craft |
音效 | Tim Sutton |